Responsibilities

• Develop marketing strategy across all phases of artist + campaign development that position our artists as global stars, differentiate them in the marketplace, ensure a unified story / creative across all consumer touch points and leads to commercial success
• Oversee the development and execution of innovative marketing campaigns for iconic rock and pop music artists at Warner Records
• Align traditional label marketing campaigns (social, PR, radio) with robust D2C initiatives to ensure a seamless fan journey
• Identify and execute high-margin revenue opportunities beyond streaming, including limited-edition physical media, exclusive merchandise, and digital collectibles.
• Manage marketing budgets across your roster of artists
• Leverage data to identify "super-fan" segments and tailor marketing efforts toward high-value audiences
• Create an overall Marketing vision for the artist to be shared across the company, starting from signing and updating with each launch
• Work with production and A&R oversee all product creation and development
• Lead Campaign Development and collaborate with all departments to develop innovative, fully integrated marketing campaigns that drive cultural relevance, audience growth, and commercial success
• Drive revenue by working with A&R / Commerce to develop music streaming and physical product ideas that generate incremental revenue and drive fandom

Requirements

• 10+ years of music marketing experience at a Record Label or management company
• You have successfully led campaigns that resulted in measurable growth (e.g., Chart positions, RIAA certifications, or significant streaming milestones)
• Expert-level understanding of the DSP landscape (Spotify, Apple Music, etc.) and social ecosystems (TikTok, Instagram, Discord)
• Exceptional presentation skills; you can sell a vision to an artist and a boardroom alike
• Outside of the box marketing thinking, not doing the tried and true but finding new ways to connect to fans, drive streams and sales of Warner Records music
• Experience in international campaign coordination
• Excellent executive presence with the ability to pitch strategy directly to A-list talent and their managers

Preferred

• Great problem solving skills
• A passion for music and the ability to market it
• Outside the box thinking and new ways to bring fans into the inner circle to drive engagement
• Experience with packaging, production and product development
• Photoshop/Illustrator experience
• Experience and deep knowledge of social and streaming analytics
• Strong knowledge of catalog marketing for music