Responsibilities

• Participate actively in strategic planning, annual business planning and organizational decision-making.
• Provide marketing, consumer, tourism, hospitality and market insights to leadership.
• Translate company objectives into clear marketing priorities and measurable plans.
• Present performance, risks, opportunities and recommendations to executive leadership.
• Manage the marketing budget and recommend allocation of internal and external resources.
• Lead, develop and hold the Marketing Team accountable for performance, priorities and results.
• Establish department goals, project priorities and performance expectations.
• Clarify ownership of communications, public relations, content, events, sponsorships, digital marketing and activation work.
• Create effective intake, approval and prioritization processes.
• Provide coaching, feedback, professional development and performance management.

Requirements

• Progressive marketing experience involving strategy, team leadership, budgets and cross-functional execution.
• Experience leading employees, contractors, agencies or combined internal and external resources.
• Demonstrated success partnering with sales and hospitality or consumer-experience teams.
• Equivalent education and experience.

Preferred

• Bachelor's degree in Marketing, Communications, Business, Public Relations or a related field preferred.
• Beverage alcohol, consumer products, hospitality, tourism, food and beverage or related experience preferred.