Responsibilities - Lead the development of creator and influencer strategies for major North American clients, including campaign-based, always-on, ambassador, UGC, subject matter expert, social commerce, and performance-led creator programs. - Translate client business objectives into clear creator roles, audience strategies, platform approaches, content pillars, KPIs, creator network designs, and activation plans. - Oversee end-to-end creator and influencer program delivery, ensuring work is strategically grounded, operationally consistent, and delivered to VML standards. - Guide teams through creator sourcing, vetting, outreach, negotiation, contracting, briefing, content development, approvals, publishing, paid amplification, reporting, and optimization. - Partner closely with Business Affairs, Legal, Finance, Data, Media, Creative, Strategy, Client Engagement, and Delivery teams to ensure influencer work is properly scoped, staffed, governed, and executed. - Serve as a trusted senior advisor to clients on creator and influencer marketing, helping them understand the strategic role of creators across brand, social, content, media, commerce, and community. - Identify growth opportunities within existing client relationships and help shape proposals, scopes, staffing plans, RFP responses, pitch narratives, and strategic recommendations. - Partner with the Managing Director to strengthen VML’s creator and influencer capability, with a focus on quality, consistency, talent development, and scalable delivery. - Manage, coach, and develop team members, helping them build deeper fluency in creator strategy, platform behavior, creator evaluation, campaign operations, negotiation, measurement, and client leadership. - Collaborate with VML, WPP, and specialist partner agencies where needed to deliver the right solution for each client, while ensuring partners are integrated into VML-led strategy, process, governance, and quality standards.