Group Director, Brand & Experience Strategy

Responsibilities

• Set the strategic agenda across assigned workstreams, connecting business priorities and audience needs to a clear point of view on where the brand can grow.
• Develop big strategic platform ideas grounded in data and rich in insight and steward their growth and development across campaigns, communications, and experiences.
• Connect the dots across enterprise stakeholders and business verticals, aligning teams around a shared brand direction while giving distinct audiences and business needs the focus they require.
• Serve as the lead strategy team member with responsibility for the quality of the strategic work, partnering closely with other strategy leaders + creative leaders to ensure it inspires distinctive, effective ideas.
• Oversee brand frameworks, integrated communications plans, and consumer journeys, ensuring clear communications jobs to be done and complementary channel roles in partnership with media and other specialists.
• Identify and develop opportunities to grow the client partnership, shaping proactive proposals with account leaders and contributing to new business efforts where relevant.
• Contribute to the agency’s intellectual property by developing useful approaches and perspectives on culture, human behavior, and brand and communications strategy.
• Use all forms of data to uncover insights, with a strong mastery of both qualitative and quantitative research. Set research and learning agendas that help teams make better strategic and creative decisions.
• Lead, coach, and develop strategists, setting clear expectations, giving constructive feedback, and helping them build judgment and confidence. Partner with account and project leads to prioritize work and deploy strategy resources effectively.
• Act as a trusted senior client and creative partner, reframing briefs, facilitating working sessions, and building alignment around recommendations that drive the brand and business mission forward.

Requirements

• 8+ years industry experience with 2-4 years leadership experience, including leading strategists and overseeing integrated brand and communications work
• Proactive leader with a strong strategic vision and a track record of turning it into distinctive creative work
• Excellent data analysis and research skills, with the ability to turn evidence into a clear point of view and actionable recommendations
• Proven ability to drive new business and strategic growth through proactive thinking and strong client partnerships
• Strong mentoring and leadership abilities, with experience giving feedback, managing priorities, and developing strategic talent
• Experience navigating a large, highly matrixed brand, connecting stakeholders and business priorities across an enterprise
• Strong storytelling, presentation, and facilitation skills, with the confidence to constructively challenge senior clients and inspire creative teams
• Ability to connect brand strategy to communications tasks, consumer journeys, and channel roles across paid, owned, earned, social, digital, and in-store experiences
• Creative curiosity and resourcefulness, with an appetite for unexpected angles, scrappy thought starters, and hands-on problem-solving
• Experience partnering across creative, account, media, data, and other specialist teams to build connected work

Preferred

• Experience in retail, health and wellness, pharmacy, or CPG is a plus

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.