Graduate Assistant for Social Media Strategy and Content

Responsibilities

• Assist with the creation of regular social media content for SVSU’s primary university platforms, including Instagram, TikTok, YouTube, Facebook and other emerging platforms.
• Develop and produce short-form video, photography, graphics, captions and other social-first content that supports university marketing, communications, recruitment and brand initiatives.
• Identify, capture and edit content highlighting student life, academic programs, campus events, university initiatives and campus culture.
• Help develop recurring social media series and campaigns aligned with recruitment, engagement, brand awareness and institutional priorities.
• Assist with annual social media strategy, editorial planning and content calendars aligned with recruitment cycles, enrollment priorities and campus events.
• Assist with coordinating social media content assignments and production workflows involving student content contributors, visual media students, interns and University Communications staff, under the direction of professional staff.
• Track key social media metrics, including reach, engagement, follower growth, video views, non-follower reach and content performance, and assist with regular analytics reporting.
• Help identify opportunities to repurpose high-performing social content for digital marketing, admissions communications, recruitment campaigns and other university uses.
• Represent University Communications professionally when working with students, faculty, staff, alumni, guests and campus partners.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in communications, marketing, digital media, public relations, journalism, business, education or related field.
• Currently admitted to a graduate program or eligible and intending to apply upon accepting the offer. Graduate programs that may qualify for this position include Communications and Digital Media, Business, Public Administration, Education or other related graduate programs approved by Academic Affairs.
• Demonstrated experience in social media content creation, digital storytelling, marketing, communications, video production, photography or a related area.
• Demonstrated proficiency in one or more of the following: social media content creation, short-form video production, photography, video editing, caption writing, content planning or campaign development.
• Experience using content creation tools such as Adobe Creative Cloud, Canva, CapCut, native social media editing tools or similar platforms.
• Familiarity with social media platforms such as Instagram, TikTok, YouTube, Facebook and other mainstream or emerging platforms.
• Strong organizational skills and the ability to manage multiple assignments with accuracy, attention to detail and responsiveness to creative direction.
• Effective communication skills and the ability to work collaboratively within a creative team and with campus clients.
• Ability to exercise good judgment, professionalism and discretion when representing the university on social media.
• Proficient in Microsoft Office Suite and ability to learn new software quickly.