Google Ads Manager

Responsibilities

• Develop, manage, and optimize Google Ads campaigns across: Search, Shopping, Performance Max, Display, YouTube
• Create and execute advertising strategies to maximize ROAS and revenue growth
• Continuously optimize campaign structure, keywords, audiences, ad creatives, and landing page performance
• Analyze competitors, market trends, and customer behavior to identify growth opportunities
• Monitor performance metrics and provide regular reporting and insights
• Collaborate with the creative, marketing, merchandising, and web development teams to improve conversion rates and overall business performance
• Manage and optimize Google Merchant Center, Google Analytics 4 (GA4), Google Tag Manager (GTM), and related tracking systems

Requirements

• Minimum 3 years of hands-on Google Ads management experience
• Experience in fashion, apparel, bridal, prom, or e-commerce industries preferred
• Proven track record managing over $5 million in cumulative Google Ads spend
• Strong understanding of the U.S. e-commerce market and consumer behavior
• Proficiency with Google Ads
• Proficiency with GA4
• Proficiency with Google Merchant Center
• Proficiency with Google Tag Manager (GTM)
• Proficiency with Looker Studio
• Experience with Shopify highly preferred
• Ability to independently develop advertising strategies and drive measurable business growth

Preferred

• Experience in the Prom Dress, Bridal, Fashion, or Apparel industries
• Experience managing Meta Ads (Facebook & Instagram)
• Experience overseeing annual advertising budgets exceeding $1 million
• Previous team management experience

Benefits

• Medical benefits
• 401(k)
• PTO
• Long-term career growth opportunities