Go-To-Market Manager

Responsibilities

• Drive operational excellence: Build and maintain scalable processes, trackers, and operating rhythms that improve campaign readiness, reduce execution risk, and create consistency as the business grows.
• Manage pipeline & launch readiness: Maintain clear visibility into the campaign pipeline, proactively identify blockers and dependencies, and partner with Sales and cross-functional teams to keep opportunities progressing toward launch.
• Monitor & optimize campaign performance: Track campaign delivery and performance, identify trends or underperformance, diagnose potential operational, technical, or advertiser-level drivers, and coordinate actions to improve outcomes.
• Coordinate cross-functional execution: Serve as the central point of coordination across Sales, Product, Tech, Implementation, and external partners, driving clear ownership, timelines, communication, and issue resolution.
• Support advertiser activation: Help Sales and clients navigate campaign requirements, setup, MMP integrations, and launch processes, pulling in technical or product partners when needed.

Requirements

• 5+ years of experience in program management, business operations, advertising operations, GTM operations, client solutions, or a related field
• Demonstrated experience managing complex, cross-functional programs or operational workflows with multiple dependencies
• Strong analytical skills, including experience using data to monitor performance, identify issues, and drive decisions
• Strong project management and organizational skills, with demonstrated ability to manage multiple priorities and deadlines simultaneously
• Experience working collaboratively across technical and commercial teams
• Strong written and verbal communication skills, with the ability to clearly communicate status, risks, decisions, and next steps

Preferred

• Mobile app advertising, performance marketing, MMPs, attribution, app-install campaigns, or third-party advertising platforms
• Campaign operations, advertising operations, or performance optimization
• Working directly with Product and Engineering teams on technical integrations or troubleshooting
• Building operational processes or workflows for a new or rapidly scaling business

Benefits

• Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)