Go-To-Market Lead (Teradyne Robotics, N. Reading MA)

Responsibilities

• Build and maintain deep working knowledge of the electronics and semiconductor value chain .
• Own and maintain the core messaging framework for the electronics and semiconductor segment, ensuring alignment with overall brand strategy.
• Drive thought leadership and category creation around emerging electronics use cases .
• Translate technical product features into clear, benefit-driven positioning for segment buyer audiences: manufacturing and process engineers, equipment engineers, automation and controls engineers, plant and operations managers
• Own external promotions, campaigns and lead generation targets for the electronics and semiconductor segment.
• Oversee and inform all lead-generating campaigns including digital advertising, email, and web. While the Lead does not execute these campaign elements, they set creative and messaging direction for each channel.
• Partner with regional teams on account-based programs.
• Own and drive the electronics and semiconductor segment across online and offline channels, shaping its market presence and strategy while ensuring consistent execution across all external touchpoints.
• Develop messaging guides and content briefs to support sales activities and channel enablement, including distributor and integrator partners who serve electronics manufacturers.
• Serve as the central link between Global Marketing Communications, Product Marketing, and Regional Marketing for the segment, driving alignment and strategic impact.

Requirements

• Demonstrate experience B2B high tech hardware marketing (preferably in electronics, semi and or manufacturing)
• Proven track record building messaging frameworks and demand generation programs for a technical B2B segment with long, multi-stakeholder sales cycles.
• Strong written and verbal communication skills, with the ability to translate technical detail into commercial value.
• Willingness to travel internationally to customer sites and industry events as needed

Benefits

• Teradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more. Please click here to see details.