Go-to-Market Integration Lead

Responsibilities

• Translate high-level marketing goals into actionable execution plans, drafting and refining creative briefs, while applying sharp strategic framing to shepherd work through senior leadership approvals
• Serve as the strategic hub uniting in-house creative leads, marketing leads, media and production leads to resolve roadblocks, align priorities and drive cross-functional momentum.
• Drive creative development and delivery across full-funnel touchpoints, from online video to social and digital advertising
• Oversee the operational rhythm of campaigns, including creative rotation schedules, deliverables and trafficking process for key campaigns
• Ensure compliance against all partner requirements, ensuring feedback is correctly incorporated, e.g., legal, partner and compliance requirements

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Agency or in-house agency experience.
• Experience building, refining, and evaluating creative briefs from high-level marketing strategies.
• Proven experience leading end-to-end go-to-market execution and delivery across full-funnel digital touchpoints (e.g., OLV, social, digital advertising).
• Track record of driving cross-functional alignment and managing complex stakeholder review cycles, including legal, compliance, business affairs, and partner integrations.

Preferred

• Experience within the telecommunications, technology, or consumer mobility industries.
• In-depth knowledge of creative trafficking, asset delivery workflows, and dynamic rotation schedules across paid and owned channels.
• Experience presenting strategic rationales and campaign milestones directly to senior marketing leadership.
• Proficiency in enterprise workflow, creative management, and project tracking tools (such as Workfront).
• Demonstrated ability to navigate ambiguous, high-volume environments while proactively anticipating operational bottlenecks.

Benefits

• Benefits and Compensation\n\nOur benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.