Carathills

Global Vice President of E-Commerce

USA (On-site)

Salary Not AvailableDirector/Executive15+ years expFull time

Posted 2 months ago

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Job Summary

Own the global e-commerce strategy with P&L responsibility, driving multi-channel revenue and aligning marketing, operations, and technology to scale international online sales.

  • Lead cross-functional teams to optimize end-to-end e-commerce performance across regions and platforms.
  • Build data-driven decision frameworks and collaborate with supply chain to ensure seamless delivery and international expansion.

Job Description

Responsibilities

  • Develop and execute the global e-commerce strategy across all digital sales channels
  • Lead P&L ownership for global online business performance
  • Drive revenue growth through DTC (Direct-to-Consumer), marketplaces, and partner platforms
  • Oversee website optimization, UX/UI improvements, and conversion rate optimization (CRO)
  • Lead global digital marketing initiatives including SEO, SEM, paid media, and affiliate marketing
  • Build and manage cross-functional teams across merchandising, operations, analytics, and technology
  • Establish data-driven decision-making frameworks using analytics and customer insights
  • Collaborate with supply chain, logistics, and fulfillment teams to ensure seamless order delivery
  • Expand international e-commerce presence and localize strategies by region
  • Identify and implement new digital commerce technologies and platforms

Requirements

  • Bachelor’s degree in Business, Marketing, Information Systems, or related field (MBA preferred)
  • 15+ years of experience in e-commerce, digital retail, or omnichannel commerce
  • 5+ years in senior leadership or executive-level roles
  • Proven track record of scaling global online revenue and managing large P&L
  • Strong experience with platforms such as Shopify, Magento, Salesforce Commerce Cloud, or similar
  • Deep understanding of digital marketing, performance analytics, and customer acquisition strategies
  • Experience operating in multi-country or global markets

Preferred

  • Experience in B2C and DTC business models
  • Background in retail, consumer goods, technology, or luxury industries
  • Familiarity with AI-driven personalization and marketing automation tools
  • Experience leading digital transformation initiatives
  • Strong international market exposure (North America, Europe, APAC)