Head of Product Marketing
PolyAI
Kansas, USA (Remote)
$344K/yr - $452K/yrIn-houseFull-timeDirector/executive8+ years exp.
23 hrs ago
Global Product Marketing Manager, Sample Repository Services & Informatics
Plainfield, IN (Hybrid)
$96K/yr – $120K/yrSenior Level5+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own global, customer-centric marketing to drive product adoption and revenue through go-to-market planning, launches, and integrated customer journeys.
- Growth Ownership: Build and measure marketing plans that align with business goals across segments, competition, and market opportunities.
- Launch & Activation: Lead market launch strategy and sustaining programs to hit revenue targets for new products.
- Content & Enablement: Integrate product portfolio into customer workflows and oversee digital content, campaigns, and sales-facing materials.
Job Description
Responsibilities
- Develop, implement, and measure strategic marketing plans and tactics globally using a customer-centric approach, helping to drive awareness, consideration, and purchase.
- Formulate and execute marketing plans that leverage analyses of customer segments, competitor activity, business trends, and market opportunities in partnership with product management and leadership.
- Develop market launch strategy and sustaining plans for new product introductions to achieve revenue goals.
- Drive incorporation of the product and services portfolio into broader customer workflows and journeys.
- Optimize digital marketing content across web, video, social media, programmatic display, paid search, and email automation.
- Lead participation in key industry and company events to showcase products and data.
- Collaborate with team members and regional colleagues to inform pan-Azenta awareness campaigns and sales enablement.
- Assist with development of sales training and customer education material with product management, R&D, and commercial teams.
- Oversee campaign reporting and lead generation funnels driven by marketing activities and report to senior leadership on strategy and results.
Requirements
- Bachelor’s degree in Biology, Biochemistry, Cell Biology OR business, marketing, engineering or related field with life sciences/biotech/biopharma experience.
- 5+ years of experience in marketing strategies and plans that drive demand in the life sciences market.
- Strong track record of developing go-to-market plans to drive global adoption of new services/products.
- Proficiency in digital marketing including display, SEM, social media, and automation.
- Excellent verbal and written communication, with strong relationship-building and cross-functional collaboration skills.
- Ability to influence across a highly matrixed organization and translate performance metrics into business decisions.
- Ability to translate performance metrics into impactful business decisions and a continuous improvement mindset.
Preferred
- M.S, Ph.D., or MBA is preferred.
Azenta Life Sciences
Azenta (Nasdaq: AZTA) is a leading provider of life sciences solutions worldwide, enabling impactful breakthroughs and therapies to market faster. Azenta provides a full suite of reliable cold-chain sample management solutions and genomic services across areas such as drug development, clinical research and advanced cell therapies for the industry's top pharmaceutical, biotech, academic and healthcare institutions globally.Azenta is headquartered in Burlington, MA, with operations in North America, Europe and Asia. For more information, please visit www.azenta.com.
