Global Product Marketing Manager, Sample Repository Services & Informatics

Responsibilities

• Develop, implement, and measure strategic marketing plans and tactics globally using a customer-centric approach, helping to drive awareness, consideration, and purchase.
• Formulate and execute marketing plans that leverage analyses of customer segments, competitor activity, business trends, and market opportunities in partnership with product management and leadership.
• Develop market launch strategy and sustaining plans for new product introductions to achieve revenue goals.
• Drive incorporation of the product and services portfolio into broader customer workflows and journeys.
• Optimize digital marketing content across web, video, social media, programmatic display, paid search, and email automation.
• Lead participation in key industry and company events to showcase products and data.
• Collaborate with team members and regional colleagues to inform pan-Azenta awareness campaigns and sales enablement.
• Assist with development of sales training and customer education material with product management, R&D, and commercial teams.
• Oversee campaign reporting and lead generation funnels driven by marketing activities and report to senior leadership on strategy and results.

Requirements

• Bachelor’s degree in Biology, Biochemistry, Cell Biology OR business, marketing, engineering or related field with life sciences/biotech/biopharma experience.
• 5+ years of experience in marketing strategies and plans that drive demand in the life sciences market.
• Strong track record of developing go-to-market plans to drive global adoption of new services/products.
• Proficiency in digital marketing including display, SEM, social media, and automation.
• Excellent verbal and written communication, with strong relationship-building and cross-functional collaboration skills.
• Ability to influence across a highly matrixed organization and translate performance metrics into business decisions.
• Ability to translate performance metrics into impactful business decisions and a continuous improvement mindset.

Preferred

• M.S, Ph.D., or MBA is preferred.