Responsibilities

• define and execute global marketing strategies that enhance patient experience, drive referrals engagement, that build strong, long-term relationships with patients and partners worldwide
• translate global strategy into locally relevant initiatives, balancing consistency with regional flexibility, and act as a strategic partner to internal teams and external stakeholders to strengthen ForMotion’s patient-centric positioning
• strengthen the connection between the people who trust us with their care and the partners who refer them to us
• shape a global marketing strategy that puts patients first while empowering professional partners with the information and confidence they need
• build marketing that supports both sides seamlessly across channels, from digital and social to print and events
• create meaningful content and campaigns that resonate emotionally with patients and clearly support partners across all channels
• ensure the journey is consistent, compliant, and true to our brand, no matter the market
• Guided by insights and data, you continuously refine messaging and improve performance
• collaborate closely with commercial, clinical, digital, and technology teams to deliver a smooth, aligned experience from referral to care
• acting as a connector between global strategy and local execution, you help ensure that patients and partners benefit from a cohesive, trusted, and impactful marketing approach

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field
• Proven experience in marketing with a focus on B2B or B2C engagement strategies
• Strong understanding of omnichannel marketing and campaign execution
• Experience in working with CRM and Marketing Automation solutions
• Experience working in a global, matrixed organization
• Experience in working within a healthcare or service-focused setting

Preferred

• Strategic thinker with strong execution capabilities
• A self starter
• Excellent stakeholder management and communication skills, building a network internally and externally
• Data-driven mindset with the ability to translate insights into action
• Interest in what drives people

Benefits

• A global role with meaningful impact on patient experiences and partner engagement
• A collaborative, purpose-driven working environment
• Opportunities for professional growth and development
• Competitive compensation and benefits package