Global Partner Marketing Program Manager

Responsibilities

• Serve as the primary point of contact for global partner demand generation programs across enterprise technology and education solution portfolios.
• Partner with product marketing, regional marketing teams, and creative agencies to align campaign development with strategic business priorities.
• Develop multichannel partner marketing campaigns, including webinars, account-based marketing (ABM), digital advertising, landing pages, email marketing, and events, that partners can easily customize and deploy.
• Own the global campaign roadmap and oversee end-to-end campaign publishing within the marketing platform, including intake, content review, localization, and deployment.
• Maintain comprehensive internal and external documentation for marketing programs, processes, and platform resources.
• Monitor campaign performance and develop reports analyzing platform adoption, utilization, and effectiveness in generating partner-sourced leads, pipeline, and revenue.
• Stay informed about platform capabilities and industry best practices, collaborating with technology vendors to resolve issues and implement new AI-powered features and workflow enhancements.
• Lead internal enablement efforts and advise regional teams on partner marketing initiatives that encourage campaign adoption and drive measurable engagement, lead generation, and pipeline growth.
• Coordinate communications to inform partners about new campaign resources and opportunities through newsletters, webinars, and partner management channels.
• Identify and implement continuous improvements to demand generation processes, frameworks, and playbooks to scale successful initiatives across global markets.

Requirements

• Bachelor’s degree or equivalent practical experience.
• Five or more years of relevant experience in partner marketing, demand generation, or marketing operations within an enterprise B2B software or technology organization.
• Strong project management and organizational skills, with demonstrated experience managing partner relationships, creative agencies, or external vendors.
• Ability to work independently while driving cross-functional alignment and ensuring timely execution.

Preferred

• Experience executing co-marketing campaigns, partner activations, or go-to-market (GTM) programs with external partners.
• Strong analytical skills and experience leveraging AI tools to improve marketing workflows and operational efficiency.
• Excellent written and verbal communication skills.
• Experience managing complex creative workflows, localization processes, and digital asset lifecycles.
• Proficiency with project management and/or digital asset management platforms, such as Asana, Jira, Monday.com, or comparable tools.