Global Marketing Manager

Responsibilities

• Support the development of global brand and product marketing strategies that define clear vision, positioning, and direction across markets
• Partner with licensors to co-create seasonal brand marketing strategies aligned with global priorities and regional opportunities
• Collaborate with regional marketing teams to localize global strategies and tailor activations to key markets
• Build and manage seasonal integrated marketing calendars connecting global campaigns to regional execution
• Partner cross-functionally with Brand, Merchandising, and Sales teams to define seasonal moments and tactics that drive awareness and conversion
• Serve as a strategic link between Global Brand Marketing, regional leads, and licensors to share insights, trends, and campaign learnings
• Track and analyze campaign performance, ROI, and KPIs across markets to deliver actionable recommendations
• Conduct monthly and quarterly business reviews with regional teams and licensors to ensure budget adherence and brand consistency
• Monitor market trends, consumer insights, and competitive activities to identify opportunities for innovation and growth
• Manage marketing budgets, ensuring strategic allocation and compliance across brands, markets, and partners

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of experience in marketing within consumer, retail, or lifestyle brands, including direct experience in product marketing; global or regional market experience preferred
• Proven success in integrated marketing and campaign management across multiple channels and markets
• Exceptional communication, leadership, collaboration, and strong stakeholder management skills with the ability to influence cross-functional and international teams
• Strong project management skills, highly organized and detail-oriented, with the proven ability to manage multiple priorities simultaneously in a fast-paced, global environment
• Analytical and insights-driven with financial experience and budget management expertise, combined with a passion for creativity, storytelling, and business performance