Manager, Global Brand Marketing - FentyVerse

Responsibilities

• 360 Go-To-Market (GTM) Strategy development, support the Sr Director in developing a global marketing strategy and roadmap, get localized team buy-in and feedback, and once stakeholder approval is in place, drive execution globally.
• Help drive the GTM timeline for Global Marketing for Fenty Beauty Complexion and Fenty Skin Facial Skincare categories
• Manage key cross functional relationships, GTM process, and creative timelines to ensure on-time and on-budget execution of all key initiatives.
• Partner with cross-functional Global teams including Brand Management, Media, Digital, Comms, Copy and Creative to establish business objectives and GTM priorities.
• Effectively Brief global marketing campaign needs to Copy and Creative that inspire unique Fenty brand DNA execution and emotional resonance with target consumers.
• Work with Creative PMs and cross functional teams to see assets from conception to execution.
• Work with Global Marketing partners to clarify buyer personas, audience segmentation, and a full-funnel messaging matrix for go-to-market campaigns for both new products and core
• Create programs that drive customer loyalty and increase brand trust.
• Work as the main regional Global Marketing contact ensuring all Global strategies and assets are delivered to regions clearly and on time.
• Work with regional Marketing leads to get input into Global Marketing planning to ensure local resonance.

Requirements

• 5+ years of related business experience, beauty experience strongly preferred
• Passion for cosmetics/ beauty industry
• Must demonstrate strong strategic, creative, interpersonal, organizational and communication skills
• Must be an effective communicator who can inspire teams around a shared goal
• Thrives in an environment that is extremely fast-paced, rapidly changing, and customer service-oriented, and flexibility is critical in order to be successful
• Ability to work and drive sound business decisions when dealing with ambiguity
• Strong problem-solving and analytical skills
• Able to effectively present to and advocate for ideas with senior management
• Able to build collaborative relationships and work cross-functionally with marketing teams, operations groups, education, and creative
• Able to handle multiple priorities while meeting business objectives