Brand Marketing Manager - RTD

Responsibilities

• As Brand Marketing Manager, Ready-to-Drink, you will help shape the strategy and growth of a high-impact brand.
• Partnering with senior marketing leaders, cross-functional teams, and agency partners, you will transform consumer, customer, channel, and competitive insights into integrated plans that strengthen brand equity and improve performance.
• You will lead the annual business review, influence brand planning, and guide the development of advertising, media, partnerships, commerce programs, and brand activations.
• You will steward the Brand Universe, creative platform, communications strategy, and consumer experience while ensuring every initiative remains aligned with the brand’s objectives and target audience.
• Using strong business and financial acumen, you will manage the day-to-day advertising and promotion budget, evaluate marketing effectiveness and ROI, recommend investment trade-offs, and support P&L decisions.
• You will also identify pricing, portfolio, and go-to-market opportunities that balance near-term profitability with long-term brand health.
• Success in this role requires close partnership with sales, sales planning, regional marketing, commerce marketing, distributors, retailers, and subject-matter experts.
• You will create compelling selling materials, confidently communicate brand plans, gather marketplace insights, and help teams deliver coordinated programs across channels.
• You will bring curiosity, ownership, and an innovative mindset to the work.
• From testing emerging marketing methods to mentoring other brand marketers, you will help build capabilities that support the continued growth of Gallo’s Spirits portfolio.

Requirements

• Master's degree plus 3 years of marketing, media or communications experience including at least 2 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of marketing, media or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 7 years of marketing, media or communications experience including at least 4 years of Beer or Spirits experience reflecting increasing levels of responsibility.
• Brand management experience.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• Knowledge of the on-premise channel.
• Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential.
• Experience owning 360 media plans with robust budgets.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.

Preferred

• Master's degree plus 5 years of marketing, media, or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, media, or communications experience including at least 3 years of beer or spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility OR Master’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.