Brand Manager, Nurri

Responsibilities

• Strategic & Commercial Leadership
• - Support the development and execution of strategic plans that drive brand growth and equity within product categories and channels.
• - Assist in annual planning and forecasting to inform business strategies and product roadmaps.
• - Identify brand-building opportunities across new products, marketing initiatives, and emerging channels.
• - Ensure brand strategy and execution align with Nurri’s vision and Trilliant’s commercial objectives.
• Sales & Go-to-Market Execution
• - Collaborate with Sales and Marketing teams to execute go-to-market plans that maximize retail and e-commerce performance.
• - Co-develop retail activation strategies and support promotional execution to drive velocity, in partnership with Sales, Creative and Brand Team.
• - Ensure all field marketing and sales materials reflect brand standards and reinforce positioning.
• Product Ownership and Innovation

Requirements

• 3+ years of experience in CPG brand management with demonstrated success leading a larger-scale Brand ($300MM+ Revenue); Strong background in brand-led product categories.
• Proven ability to operate in fast-paced environment.
• Experience working with external stakeholders, including retailers, agencies and partners.
• Exceptional leadership, communication, and stakeholder management skills.
• Bachelor’s degree required; MBA or advanced degree preferred.
• Up to 20% travel required.
• CPG experience, ideally in beverage and/or food, preferred.
• Experience managing, launching or scaling emerging brands, preferred.