Senior Manager, Global Marketing & Communications

Responsibilities

• Lead, coach, develop, and retain the marcomm team, including direct management of the Manager, Global Marketing & Communications and the Brand Management Specialist, while building organizational capabilities for future growth.
• Create and maintain H&V’s global marcomm vision and short- and long-range plans, and establish the priorities, processes, and operating rhythm that drive marcomm excellence.
• Own the H&V brand strategy and approve brand refresh and branding initiatives that build end-user awareness and position H&V as a leader in its markets.
• Set the marcomm strategy for each key product family in partnership with Global Product Management, and own lead generation strategy and ROI targets that drive sales growth.
• Set the strategy for external marcomm channels (e.g., website, social media, email, advertising) and for global marketing events, and ensure successful execution by the team.
• Own marcomm budget creation and execution, set spending priorities, and approve the budgets the team manages to maximize ROI.
• Own the intake and prioritization of marketing requests from Sales, Product Management, and Regional Commercial teams so that team capacity is focused on the highest-value work and to achieve high service levels.
• Own H&V corporate messaging for public relations, approve press releases and media statements, and lead external-facing corporate events.
• Own agency partner relationships, contracts, and external resources to maximize effectiveness and return on investment.
• Own the marketing technology strategy and tool selection in partnership with IT and Sales Operations.

Requirements

• Bachelor’s Degree and 10+ years of progressive experience in B2B marketing, communications, product marketing, or commercial strategy.
• Demonstrated success leading marketing teams, managing direct reports, and developing talent.
• Experience within industrial manufacturing, specialty materials, filtration, engineered products, or related B2B industries preferred.
• Proven ability to develop strategy, influence senior stakeholders, and execute complex initiatives.
• Proven expertise with and success leveraging CRM (Salesforce, HubSpot, D365, or equivalent), marketing automation, and lead management.
• Experience managing agency relationships and marketing budgets with accountability for ROI.
• Experience leading public relations, corporate communications, or issue and crisis communications.
• Experience supporting new product commercialization, market development, and growth initiatives.
• Strong executive presence and communication skills, with the ability to engage effectively at all levels of the organization.
• Curiosity — a genuine drive to understand markets, customers, and competitors deeply