Global Marketing Director, Carotid Therapies

Responsibilities

• Lead all aspects of Global Carotid Therapies Marketing, overseeing upstream and downstream marketing and serving as a key member of the cross-functional franchise leadership team. Establish and lead integrated global upstream and downstream strategies, aligning portfolio direction, clinical and commercial priorities, and regional execution across markets.
• Set the long-term vision and strategic direction for the carotid franchise, translating market dynamics, customer insights, clinical evidence, and competitive trends into clear growth and portfolio strategies.
• Develop and execute integrated global commercial plans, aligning long-range strategy with annual operating priorities to drive revenue growth, profitability, investment decisions, and marketing performance.
• Drive U.S. TCAR growth and market development, partnering with commercial leadership to accelerate therapy adoption, address barriers to growth, strengthen physician engagement, and reinforce TCAR's differentiated position.
• Lead global TCAR expansion strategy, prioritizing markets and aligning regional and cross-functional partners on business cases, regulatory, reimbursement, clinical, operational, and commercial requirements to enable successful market entry and sustainable growth.
• Shape the future carotid portfolio, leading upstream strategy, product lifecycle management, and portfolio planning. Partner with R&D and cross-functional teams to translate unmet clinical needs and market opportunities into product development and investment priorities.
• Anticipate and respond to competitive and market dynamics, developing proactive strategies to protect market leadership, strengthen differentiation, and identify new growth opportunities.
• Champion the voice of the customer and business, building strong relationships with physicians and key opinion leaders and translating insights into commercial strategies, product requirements, and portfolio decisions. Develop and sustain trusted relationships with U.S. vascular surgeons, including influential physician leaders, to inform therapy adoption, clinical strategy, and portfolio priorities.
• Build, lead and develop a high-performing global marketing team, setting clear priorities and accountabilities, coaching and developing talent, and fostering a culture of ownership, collaboration, inclusion, and continuous improvement. Build organizational capability across clinical, upstream, and downstream marketing; empower leaders with clear decision rights, accountability, and development plans.
• Lead effectively across a highly matrixed global organization, partnering with Sales, R&D, Clinical, Medical Affairs, Regulatory, Quality, Operations, Finance, HEMA, and regional teams to align priorities, resolve challenges, and drive execution. Build productive partnerships across global functions and geographies, incorporating regional market insights into strategy and aligning stakeholders on decisions, ownership, and execution.

Requirements

• Bachelor's degree and minimum of 10 years' professional experience.
• Minimum of 5 years' experience in marketing, commercial leadership, portfolio management or related business leadership roles within medical technology, pharmaceuticals, biotechnology or a similarly complex health care environment.
• Demonstrated success leading, coaching and developing high-performing teams, including setting strategic direction through other leaders, building succession pipelines and establishing accountability for measurable business outcomes.
• Experience spanning clinical marketing, upstream marketing and downstream marketing for complex Class III medical devices, including clinical evidence translation, physician education, product strategy and commercialization.
• Demonstrated experience developing and executing commercial strategies, market development initiatives, and product or therapy commercialization plans.
• Experience developing long-range business and portfolio strategies and translating them into executable plans with measurable results.
• Demonstrated ability to lead complex, cross-functional initiatives and influence decisions across highly matrixed organizations, including developing global upstream and downstream marketing strategies and collaborating with regional commercial and cross-functional partners across multiple geographies.
• Strong business acumen and analytical capabilities, with the ability to assess market opportunities, evaluate competitive dynamics and prioritize strategic investments.
• Strong customer orientation and understanding of health care markets, physician engagement and commercial adoption dynamics.
• Exceptional communication, stakeholder management and executive influence skills, with the ability to establish credibility and align diverse stakeholders around strategic priorities.

Preferred

• Master of Business Administration (MBA) or other advanced degree.
• Direct experience with highly technical, procedure-intensive implantable medical devices, such as aortic stent grafts used in endovascular aneurysm repair (EVAR) or thoracic endovascular aortic repair (TEVAR), transcatheter aortic valve replacement (TAVR), or comparable technologies requiring physician training and clinical or field support during procedures.
• Demonstrated ability to connect global upstream portfolio and innovation strategies with downstream commercialization, adapting go-to-market approaches to regional clinical practices, market access requirements and customer needs.
• Proven success accelerating therapy adoption, developing new markets and driving commercial growth in highly competitive environments.
• Experience developing and executing international market expansion strategies across diverse regulatory, reimbursement and commercial environments.
• Demonstrated experience influencing product innovation, R&D priorities, product lifecycle management and portfolio investment decisions.
• Established relationships and credibility with U.S. vascular surgeons, including experience engaging influential physician leaders and supporting adoption of complex vascular or endovascular therapies.
• Strong experience building and sustaining relationships with physician key opinion leaders to inform clinical strategy, product development and commercial initiatives.
• Track record of leading organizations through business transformation, competitive disruption or significant market change.