Marketing Manager (Wynwood)

Responsibilities

• The Marketing Manager for the South Beach Wine & Food Festival oversees and is responsible for execution and fulfillment of marketing sponsor contracts, collaboration with Festival website designers and daily website maintenance, oversight of Festival marketing plan including, but not limited to, print, digital and outdoor promotions, working with Festival graphic designer(s) on all graphic designs and production, and project manage related marketing tasks.
• Develops, oversees, and executes the Festival's marketing plan to continue the mission of promoting ticket sales, creating awareness of the Festival and its beneficiaries; including, but not limited to, local, regional, national, and international print, radio, television, outdoor and digital media. Management of overall strategy and development of annual multimedia, integrated marketing plan.
• Creates and maintains Festival marketing budget. Responsible for web analytics, data collection and analysis for leadership and external audiences.
• Develops and executes limited marketing plan(s) for specialized Festival programs, including but not limited to its online and live auctions.
• Serves as the merchant account's primary contact. Handles sensitive cardholder information and/or processes credit cards transactions for the department/unit.
• Collaborates with website designers and assists with the production, execution and daily maintenance of the Festival websites including the corporate website and annual program website. This includes, but is not limited to, content development for events, organization and delivery of images and content, daily content updates, oversight of graphic designer(s) on custom image development, and other related tasks.
• Oversees of the production and distribution of the Festival's electronic newsletters, in collaboration with website designers. This includes scheduling, development and editing of written content and interactive elements.
• Oversees of the development and launch of the Festival's mobile app, in collaboration with mobile app developer. Works with ticketing team and web designer(s) to implement ticketing system into website and mobile website.
• Oversees of the Festival's marketing sponsorships, including the drafting, execution and fulfillment of marketing sponsor contracts. Also includes evaluation and tracking of existing partnerships, and research and development of new potential partners. Maintains confidentiality in dealing with Festival sponsors, participants and other official partners.
• Collaborates with graphic designer team on all aspects of the Festival's annual brand campaign, including but not limited to print, digital, outdoor, and corporate materials. Includes evaluation of layouts and proofs, coordination of art files between Festival designer(s), and ensures all materials follow the same look and feel of approved campaign design(s).

Requirements

• Bachelor's degree in Marketing, Media/Public Relations, Communications, or related degree and five (5) years of experience in a related field.

Preferred

• - Knowledge in Adobe Creative Suite, Contract writing, Microsoft suite and WordPress preferred.
• - Experience maintaining a website and managing media partners