Global Integrated Marketing Specialist

Responsibilities

• Translating approved growth strategies into integrated marketing plans, activation requirements, timelines, and measurement plans.
• Leading day-to-day execution of assigned marketing programs and campaigns across brands, media, shopper marketing, eCommerce, content, and sales enablement channels.
• Analyzing consumer, customer, channel, and performance data to identify opportunities and drive optimization recommendations.
• Coordinating cross-functional teams, agencies, and market partners to deliver high-quality marketing activation and execution.
• Ensuring marketing activities are consumer-centered, commercially grounded, and compliant with brand, legal, privacy, and corporate requirements.
• Capture learning, identify repeatable practices and recommend what should be optimized, repeated, adapted or discontinued.

Requirements

• Bachelor’s degree or higher (completed and verified prior to start)
• Five (5) years of experience in integrated marketing, brand marketing, eCommerce, customer marketing, or related commercial roles in a private, public, government, or military environment.
• Three (3) years of project management experience leading multiple projects and influencing cross-functional teams without direct authority.
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred

• Demonstrated experience developing and executing integrated marketing or demand-generation plans that deliver measurable business outcomes.
• Experience operating in a matrixed organization with strong analytical, communication, project management, and stakeholder management skills.
• Global or multi-market marketing experience.
• Experience with advertising and marketing (A&M) planning, marketing mix modeling (MMM), or marketing return on investment (MROI) analysis.
• Experience with media activation, shopper marketing, eCommerce, or brand health measurement.
• Deep expertise in one or more marketing disciplines with strong working knowledge across adjacent disciplines.
• Experience partnering with agencies and cross-functional teams to develop and activate integrated marketing campaigns.

Benefits

• in addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.).