Responsibilities

• Own the global paid media strategy and operating model for digital campaigns across the full funnel.
• Set consistent standards for paid media planning, execution, governance, measurement and optimization across regions and solution lines.
• Drive stronger ROI from paid media investment through disciplined performance management, testing, audience strategy and budget effectiveness.
• Lead and develop the paid media team, ensuring clear priorities, strong stakeholder engagement and high-quality delivery.
• This is an exciting opportunity to help build and mature Aon’s global digital marketing function, strengthening paid media as a strategic growth lever and establishing a scalable, data-driven operating model that raises standards, improves investment decisions and delivers greater impact for the business.
• Define and lead the global paid media strategy, ensuring paid media activity within digital campaigns supports Aon’s digital marketing priorities, brand-to-demand approach, audience strategy and commercial growth objectives.
• Manage global paid media planning and execution for digital campaigns across channels including paid search, paid social, programmatic display, sponsored content, digital out-of-home, retargeting and emerging media opportunities.
• Embed consistency, governance and best practice across regions and solution lines, establishing clear standards for campaign setup, targeting, creative requirements, measurement, optimization and reporting.
• Lead media investment strategy and governance by strategically allocating paid media investment and ensuring spend priorities align to business objectives, audience opportunities, campaign performance and commercial outcomes.
• Strengthen measurement and attribution by partnering with analytics and marketing technology teams to advance measurement frameworks, attribution and performance insight capabilities that support more effective media investment decisions.

Benefits

• Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon’s discretion; medical, dental and vision insurance. This role does not accrue vacation. Rather, this role is eligible to take paid time off at the discretion of the employee and management in accordance with company policy and practices. Various other types of leaves of absence; paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance p rogram that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.