Senior Field Marketing Manager
Pernod Ricard
USA (Remote)
$133K/yr - $166K/yrIn-houseFull-timeSenior level7+ years exp.
15 hrs ago
Global Field Marketing Manager
Addison, TX (Hybrid)
Salary Not AvailableSenior Level4+ years expFull time
Posted 4 months ago
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Job Summary
Drive global SAP event marketing that ties executive engagement and Intelligent Change Management to measurable pipeline and opportunities.
- Own the global event marketing strategy across SAP ecosystem conferences and regional events
- Must-have: 4+ years in field/event marketing with proven pipeline impact
- Standout: Full lifecycle ownership and cross-functional alignment with Sales, GDM, and BDR
Job Description
Responsibilities
- Own the global event marketing strategy across SAP ecosystem conferences, industry events, executive dinners, roundtables, and regional SAP user group events
- Ensure all events deliver measurable pipeline and opportunity acceleration — not just brand presence
- Partner with Sales leadership to align event strategy directly to target accounts and open opportunities
- Lead full event lifecycle: strategy, planning, logistics, vendor coordination, team enablement, on-site activation, and post-event follow-up and reporting
- Execute events as integrated marketing programmes that reinforce our Intelligent Change Management narrative — never as standalone activities
- Drive attendee engagement programmes that create real executive conversations and BDR pipeline opportunities
- Collaborate with the Global Demand Generation Manager and BDR teams to identify and prioritise target accounts for each event
- Coordinate executive meetings and networking opportunities that support opportunity progression
- Track and report event-generated SQAs, opportunities, and pipeline impact through Salesforce
- Analyse event performance across SQA generation, opportunity creation, pipeline ROI, and engagement quality
Requirements
- 4+ years in field marketing, event marketing, or demand generation within B2B SaaS or enterprise technology
- A track record of executing events that generate measurable pipeline and executive engagement — you can prove it with data
- Experience partnering closely with Sales teams on account-based marketing and opportunity development
- Proven ability to manage global conferences and complex, multi-stakeholder event programmes
- Comfortable in fast-moving scale-up environments where priorities shift and autonomy is expected
- Strong event management and vendor coordination capability
- Proficiency with Salesforce and Pardot (or equivalent marketing automation)
- Data-driven approach to measuring and reporting on marketing performance
- Excellent communication and stakeholder management skills — comfortable engaging across global teams, Sales leadership, and C-suite
- Highly organised with the ability to manage multiple events and priorities simultaneously
Benefits
- Competitive base salary and annual company bonus
- 401(k) retirement plan with 6% company match
- Medical, Dental and Vision insurance
- Health Savings Account (HSA) with company bi-monthly contributions
- Flexible Spending Account (FSA)
- Short-term and long-term disability insurance
- Life and AD+D (Accidental Death and Dismemberment) insurance
- Employee Assistance Programme — confidential 24/7 support for employees and household members
- 15 days PTO, increasing by 1 day per year up to 20 days
Basis Technologies
We enable every SAP-run business to manage change intelligently - no matter how complex their technology landscape. Our suite of Intelligent Change Management (ICM) solutions harnesses the collective intelligence of the SAP community to help business and technology change teams work together to explore, plan and execute business change imperatives. For over 25 years, we have helped equip, liberate, and champion SAP change heroes at global leaders like Kimberly Clark, 3M, and Vistaprint.
