Global Digital Marketing Director - 2025939

Responsibilities

• Design and execute comprehensive digital marketing strategies that drive awareness, engagement, and conversion across all digital platforms.
• Own and evolve a multi-year digital marketing roadmap aligned with organizational priorities and fundraising goals; translate it into annual priorities, investments, and measurable outcomes.
• Ensure brand alignment and standards across Global website and US Office child sites
• Identify scalable growth opportunities across existing and emerging channels, audiences, partnerships, and technologies; prioritize based on impact, feasibility, and capacity.
• Guide integrated acquisition, engagement, and conversion strategies while ensuring channel experts have the authority and clarity to execute effectively.
• Manage assigned digital marketing budgets, agency and vendor relationships, and resource allocation; evaluate effectiveness and return on investment.
• Oversee the execution of digital fundraising roadmaps across email marketing, SMS/text-to-give, paid media, and social channels.
• Craft digital strategies that connect awareness, lead acquisition, nurturing, first donation, recurring giving, retention, and reactivation.
• Partner with marketing and content teams to craft compelling impact stories that convert digital traffic into recurring or one-time gifts, and strengthen donor journeys and audience segmentation.
• Set shared goals and improvement plans for new donors, qualified leads, online revenue, lead-to-donor conversion, and other agreed outcomes.

Requirements

• Mature and personal Christian faith
• Committed to the mission, vision, and values of World Relief
• Desire to serve and empower the Church to impact vulnerable communities
• Able to affirm and/or acknowledge World Reliefs Core Beliefs , Statement of Faith , Christian Identity and National Association of Evangelicals' For the Health of The Nation document
• 10+ years of progressive digital marketing experience, including substantial strategic leadership responsibility.
• Demonstrated success leading and developing specialized teams and delivering measurable audience or revenue growth.
• Experience with marketing analytics, automation, CRM-connected journeys, and digital marketing technology ecosystems.

Preferred

• Nonprofit fundraising experience preferred; bachelor’s degree or equivalent relevant experience preferred.