Global Creative Director

Responsibilities

• Define what it means to be a fan of NEBO and of HALO, including the identity, symbols, language and visual systems fans recognize and take on as their own. Make NEBO an unmistakable master brand and keep each brand distinct beneath it.
• Build campaign platforms that last longer than a season and give fans something to take part in. Carry each idea from film and photography through social, creators, email, digital commerce and retail.
• Turn the Super Fan playbooks into working programs of creators, ambassadors, community, drops and limited editions that give fans a reason to come back and bring friends. Make fans' own content and voices part of how our brands tell their stories.
• Lead creative for product collaborations and brand partnerships, from co-branded products and packaging to content made with media partners, athletes and other brands. Keep our brands recognizable inside someone else's story and make every collaboration bring us new fans.
• Raise the craft of creative across all of digital commerce, wherever our products are sold online. That includes Amazon, the sites of major retailers, TikTok Shop and social commerce, and our own sites. Product pages, brand stores, video and search creative should tell one story and convert everywhere.
• Own the creative for every go-to-market tool that carries our brands. That covers packaging and unboxing that fans want to keep and share, catalogs, line sheets and sell sheets, sell-in presentations, in-store displays, fixtures and point-of-purchase, trade show booths and materials, and product training content for sales teams and retail staff. Our products are on shelves in more than 50 countries, so all of it has to win on shelf, on screen and in the buyer's office. Work with Category Product Management, Sales and our offshore partners on structure, materials, cost and timing.
• Lead creative for product launches, drops and retailer programs, so every launch feels like an event to the fans who were waiting for it and arrives with everything Sales needs to sell it in.

Requirements

• 10 or more years in creative for consumer brands, including at least 5 years setting creative direction and leading multi-disciplinary teams across locations.
• A portfolio with work that built a real following, where fans made the brand part of who they are, and work that sold product on shelf, online and in paid social.
• Experience building a Super Fan or community-led brand through creators, ambassadors, drops, limited editions and community programs, with repeat purchase or word-of-mouth results you can show.
• Digital commerce creative that moved the numbers on Amazon, retailer sites, social commerce or brand sites, such as product pages, brand stores and A+ content that measurably improved conversion.
• Experience leading a master brand and its sub-brands, keeping each distinct without losing the family resemblance.
• Experience leading product collaborations or co-branded programs with other brands, media partners or athletes, with a result you can show.
• Experience building a brand with a younger audience through creators, drops and social commerce, and a working understanding of the rules that apply when that audience includes minors.
• Hands-on use of AI and modular asset systems to make more creative, faster and at a lower cost per asset, with clear standards for quality and usage rights.
• Go-to-market creative experience across packaging, catalogs, sales tools, retail displays and trade shows, including work with offshore manufacturing partners.
• A record of building or rebuilding an in-house creative team, including hiring, setting the working rhythm and deciding what stays in-house and what goes to agencies.

Preferred

• Experience in outdoor, sport, fitness or tools, and time in the field with the people who use the gear.
• Fluency in producing highly engaging digital/social content, i.e. YouTube, TikTok Shop and long and short-form video content.
• Experience working with global stakeholders and suppliers.