Global Brand Manager, Craft Whiskies

Responsibilities

• Strategic Planning & Analysis: Supports the annual global strategic planning process in partnership with the Global Sr. Director, including:
• Contributing to brand and market-level forecasts, leveraging internal and syndicated data sources.
• Supporting inputs for the brand Long-Term Forecast, including growth assumptions and market opportunities – considering 20 years of forecasted growth.
• Monitoring brand performance, profitability, and key market trends, highlighting risks, opportunities, and variances versus plan.
• In partnership with Senior Marketing Director, building the global market expansion plan.
• Supporting the development of category and brand growth initiatives.
• Working with local markets to identify growth opportunities, activation needs, and localization requirements.
• Developing marketing toolkits and strategic materials to guide local market execution across the marketing mix.
• New Product Development: Supports the NPD process for the American Whiskey portfolio in collaboration with the American Whiskies team and cross-functional teams. Responsibilities include:
• Supporting the identification and assessment of innovation opportunities across American Whiskey brands.

Requirements

• 5 years of experience in brand management, marketing, or business management, ideally within beverage, spirits, premium FMCG, or a related consumer goods environment.
• Experience working on premium brands is preferred.
• Experience in Whiskey or spirits is a plus.
• Exposure to global or regional brand management is preferred.
• Experience supporting NPD, innovation, or cross-functional marketing projects.
• Undergraduate degree with emphasis in Marketing, Business, or a related field. Master’s degree is a plus.
• Brand management expertise
• Ability to shift easily from operational to strategic matters
• Strategic and analytical thinking
• Cross-functional collaboration

Preferred

• Experience in Whiskey or spirits is a plus.