Global Associate Digital Brand Manager, New York

Responsibilities

• Build a robust and engaged Jim Beam social community via the following:
• Develop and execute ambitious social media strategy for global channels
• Build and execute breakthrough global content creator strategy, designed to deliver ROI across brand equity and sales
• Own enhancement and management of global brand website
• Lead amplification of global comms and creative via paid, owned and earned digital activity
• Drive amplification of global efforts via:
• Delivery of clear social and content creator guidelines, following the principles and codes of aforementioned global strategy, to global markets
• Support of local digital leads as they adapt and adopt global strategy and assets
• Define and own digital marketing KPIs
• Over time, this role will also lead development of CRM program and serve to support agency management of such program.

Requirements

• 5+ years of experience in digital marketing with a consumer products company, marketing agency, publisher or technology firm
• If experience is on the brand-side, must have led external agencies or consultants and subsequently understand resources (time and budget) required to execute initiatives
• Deep knowledge & awareness of social media best practices and industry trends
• Experience developing and executing content creator strategy and track record of delivering ROI and brand value through creators
• Adequate knowledge of digital tools including those to create greater efficiency with creative development and adaptation (AI)
• Strong analytical skills with a deep knowledge of paid/owned/earned social metrics
• Prior experience developing foundational strategies and road maps
• Outstanding communication skills with both technical and non-technical colleagues
• Strong presentation skills & ability to teach others across different levels of expertise & experience
• Bachelor's degree

Benefits

• medical and wellness benefits