Girls on the Run Headquarters: Digital Marketing Manager

Responsibilities

• Digital Marketing
• Partner with Director of Digital Marketing to develop a comprehensive strategic digital marketing plan that outlines overall objectives, key strategies, and concrete tactics to support organizational goals.
• Executing various digital marketing tactics including, but not limited to: Marketing automation campaigns; Google AdWords and Meta campaigns; SEO; SEM; Google Ads other paid ad programs; Google Tag Manager and/or UTM tracking; Remarketing campaigns.
• Manage efforts to successfully implement the digital marketing plan to increase audience acquisition and conversion across all digital platforms and channels.
• Collaborate with Partnerships to provide sponsorship content recommendations, deliver on promised partner benefits (including cause-marketing campaigns and partner activations), and steward partners through social media engagement and influencer research and engagement.
• Serve as the liaison between the Communications Team and Partnerships and Development team.
• Content & Email Marketing: Contribute to the organization’s content calendar and manage the distribution of content across digital properties and channels including website, social media, email, ads, etc.
• Perform keyword research to optimize existing content and uncover new opportunities.
• Research timely topics and digital trends to improve effectiveness of content strategy.
• Write and manage the production of external newsletters including the monthly GOTR newsletter and GOTR Shop ecommerce emails.

Requirements

• 5+ years of demonstrated experience with managing digital communities through direct engagement, content creation and moderation as relevant to the responsibilities of this role
• Outstanding written and verbal communication skills
• Highly collaborative, with the ability to organize cross-departmental projects
• Organized and proactive, with the ability to take initiative and manage multiple tasks and projects at a time and deliver within deadlines
• Strong analytical skills and data-driven thinking
• Experience in non-profit, youth development, consumer services and franchise operations a plus
• Ability to leverage the opportunities of this role to forward inclusivity, diversity, equity and access
• Passion for empowering girls to reach their limitless potential!
• *While this position is remote, residency in one of the following states is required: CA, CT, FL, GA, IL, LA, NC, OR, PA, RI, SC, TX, VA, WA, WY.

Benefits

• At Girls on the Run, we support and celebrate one another not only as coworkers but as people. We proudly offer generous and flexible PTO, so that staff can nurture their physical, mental, and emotional well-being in ways that are personally meaningful to them. In addition, we provide a comprehensive benefits package including company-subsidized medical and dental coverage, vision coverage, life insurance, paid medical leave and a 401K with an employer match.