General Manager - APEX

Apex, NC (Unknown)

$45K/yr – $55K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive spa operations leadership to grow memberships and overall revenue across multiple locations.

  • Must-have: 3–5 years of leadership experience with sales and team growth
  • Standout: P&L ownership and KPI-driven decision-making for revenue and profitability

Job Description

Responsibilities

  • Sales growth, membership performance, and profitability
  • Key metrics, reporting, and P&L ownership
  • Build the Team: Recruit, hire, and retain a high-performing team
  • Lead, coach, and develop your team with a people-first mindset
  • Build a culture of accountability, engagement, and service excellence
  • Ensure a World Class Client experience (WCCE) across all touchpoints
  • Drive the Results: Increase revenue through memberships, service utilization, and retail performance
  • Use reporting and data to identify opportunities and improve results
  • Optimize scheduling and staffing to support both service and business needs
  • Execute local marketing and community outreach initiatives
Hand & Stone Massage and Facial Spa logo

Hand & Stone Massage and Facial Spa

3.0 Glassdoor

With 600+ units across North America, Hand & Stone Massage and Facial Spa makes luxury spa services, including massage, facial, and body slimming & toning, accessible to a broader clientele. Our business has multiple revenue streams, including a monthly membership model that forecasts recurring revenue. Over the past 20 years, we have diversified our spa offerings to appeal to a larger audience, with nearly 600,000 members and growing nationwide. We are looking for health and wellness advocates with sales or business management experience to develop the Hand & Stone footprint in our 1300+ available trade areas. We are also #1 in monthly memberships per spa and #1 in revenue with five available profit streams. Hand & Stone’s proven business model is successful as it is because of it’s multi-faceted approach. At our foundation, we offer our clients a monthly lifestyle membership program that empowers members to take charge of their wellness with regular rejuvenating massage and facial treatments at an accessible price point. To continue their wellness journey and to share it, we offer:•Membership Model with Recurring Revenue•Gift Cards •Retail Products•Service Upgrades•Non-member Services

Founded in 2004
Trevose, Pennsylvania, USA
6.5K employees (58 in marketing)
43% recommend to a friend
43% CEO approval

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$136.6K
Traffic Source Mix
Search
53.1%
Direct
37.6%
Referral
8%
Social
0.7%
Paid
0.6%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size
43 (1% of company)
Median Career Experience
10 years
Median Tenure
3.3 years