Full-Time Meta Ads Media Buyer

Responsibilities

• Building, launching, and managing Meta Ads campaigns
• Monitoring campaign performance DAILY
• Identifying underperforming campaigns and making adjustments proactively
• Testing new creatives, audiences, offers, and campaign strategies
• Optimizing for cost per lead, lead quality, and booked appointments
• Analyzing performance data and identifying opportunities to scale
• Troubleshooting tracking, attribution, and campaign delivery issues
• Working with our creative team to develop high-performing advertisements
• Communicating campaign performance, challenges, and opportunities with our internal team
• Managing multiple client ad accounts while maintaining strong performance

Requirements

• 2+ years of hands-on Meta Ads experience
• Proven lead generation experience (NOT e-commerce)
• Home service advertising experience is REQUIRED
• Experience advertising for Garage Door, HVAC, Roofing, Plumbing, Electrical, or similar home service companies
• Experience managing multiple client ad accounts simultaneously
• Strong understanding of Meta Ads Manager and campaign structures
• Experience with creative testing, audience testing, and scaling campaigns
• Strong understanding of CPL, lead quality, cost per appointment, and ROAS
• Experience with Meta Pixel, Conversion API, and conversion tracking
• GoHighLevel experience

Benefits

• Growth Opportunity This is a long-term position with the opportunity to grow into a Senior Media Buyer / Head of Paid Advertising role as our agency scales. As we continue growing, we'd like this person to eventually help oversee additional media buyers, develop campaign strategies, and improve our internal advertising processes. We believe in rewarding people who perform, take initiative, and help the company grow. Performance-based bonuses and leadership opportunities will be available as the company scales.