Freelance Social Editor, Complex Latin (Weekdays)

Responsibilities

• Help build and establish Complex Latin's social presence from the ground up, developing a distinct voice, tone, content identity, and platform strategy that aligns with the broader Complex brand while authentically reflecting Latin culture.
• Identify compelling intersections between Latin culture and Complex's core editorial pillars, including hip-hop, music, sports, sneakers, streetwear, and pop culture.
• Own the day-to-day management, content creation, curation, publishing, and performance of Complex Latin's social channels, including Instagram, TikTok, Facebook, X, and emerging platforms as appropriate; Identify opportunities to optimize performance and expand the vertical's influence.
• Monitor social performance and audience behavior, using data and platform insights to inform editorial decisions, refine content strategy, and recommend strategic pivots; Identify emerging platforms, formats, and audience behaviors, continuously experimenting with new approaches to content creation and distribution.
• Demonstrate strong editorial judgment and cultural sensitivity, ensuring content is accurate, engaging, authentic, and reflective of the diverse communities and perspectives within Latin culture.
• Write, edit, and publish engaging social copy in both English and Spanish, adapting language, tone, and framing to the platform, audience, and story.
• Recruit, onboard, train, and manage a team of freelance social editors to support daily publishing, breaking news, and expanded coverage needs.
• Participate in original video content creation, including developing concepts, supporting production, and appearing on camera as needed.
• Support the promotion and social execution of Complex's commerce, experiential, and branded initiatives, ensuring alignment with Complex Latin's audience and editorial identity.
• Share cultural insights, emerging trends, platform learnings, and best practices with the broader organization, serving as a resource on Latin culture and its relevance to Complex's audiences.Explore and integrate AI tools and emerging technologies to improve efficiency, streamline workflows, and support creative innovation.

Requirements

• 4-5+ years of professional social media, digital editorial, or content creation experience, preferably with a publisher, media company, or culturally relevant brand.
• Fluency in written and spoken English and Spanish is required, with a nuanced understanding of when and how to use each language authentically to connect with U.S. Latino audiences.
• Deep, nuanced knowledge of U.S. Latino culture and its diverse communities, with an instinct for identifying emerging talent, cultural movements, and conversations across music, sports, entertainment, fashion, food, and streetwear. Candidates should demonstrate strong cultural taste, an understanding of regional and diasporic identities, and the ability to connect these stories to Complex's broader editorial universe.
• Demonstrated editorial judgment to tell stories authentically and avoid treating Latin identity as a monolith.
• Demonstrated understanding of major social platforms, including Instagram, TikTok, Facebook, X, and YouTube Shorts, with an instinct for platform-specific storytelling and emerging trends.
• Excellent writing, editing, proofreading, and communication skills, with the ability to translate complex or nuanced cultural conversations into compelling social content.
• Strong editorial instincts, sound judgment, and the ability to identify stories, trends, memes, and emerging talent before they reach mainstream attention.
• Comfort and willingness to appear on camera as part of original social content, interviews, event coverage, or other editorial opportunities.
• Ability to interpret social performance metrics and translate insights into actionable strategies for audience growth and engagement.
• Proficiency in social content creation and editing tools, including Adobe Creative Suite, Premiere Pro, or comparable software.