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H&M Group

Freelance Copywriter

New York City, NY (On-site)

$98K/yr – $122K/yrMid Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own and evolve the U.S. copy strategy across in-store and digital channels, ensuring a native U.S. voice while aligning with global brand principles and collaborating with retail teams to deliver cohesive messaging through concept to final asset delivery.

Job Description

Responsibilities

  • Messaging
  • Ensure all copy across all content reflects a U.S. retail and cultural lens — grounded in the moments, mindsets, and motivations that resonate with the U.S. consumer
  • Collaborate with the content lead to ensure copy and visual storytelling are integrated from concept through to final asset delivery
  • Maintain alignment with global brand voice principles while ensuring U.S. copy feels native, not translated
  • Flag and resolve copy that is misaligned with U.S. consumer expectations or retail context through the opt-out and substitution process
  • In-Store Copy & Retail Experience Writing
  • Write all copy for U.S. in-store environments, delivering clear, engaging language that guides the consumer and brings the brand to life at point of sale, including:
  • Destination signage and wayfinding copy
  • Feature and hero wall messaging and product storytelling narratives
  • Product education copy — fit guides, usage context, key benefits, and differentiators

Requirements

  • Degree in Marketing, Communication, or related field (or equivalent experience)
  • Highly structured, with ability to manage many parallel tasks
  • Strong linguistic skills
  • Proficiency in creative and office software tools
  • Fluent in English and at least one local language (in multi language Sales markets at least two local languages is preferred)
  • Minimum 3 years’ experience in content management, as well as copy editing and proofreading (preferably within fashion industry)
  • Experience managing content for media platforms
H&M Group logo

H&M Group

3.4 Glassdoor

Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.H&M Group's Moderation Policy:Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreementComments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at info@hm.com.

Founded in 1947
Stockholm, Stockholm County, SWE
97K employees (11,330 in marketing)
hmgroup.com
55% recommend to a friend

Salaries

Posted range

$98K/yr – $122K/yr

Taken straight from the job posting.

See all H&M Group salaries

Marketing Team

Marketing Team Size
8,745 (9% of company)
Median Career Experience
5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.1B
Last Raise
$580.9M
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $580.9M
  • Oct 2023
    Post IPO Debt • $529.3M

Traffic Signals

Monthly Visitors
366.1K
Traffic Source Mix
Search
46.5%
Direct
39.3%
Referral
8%
Social
4.6%
Paid
1.2%

Headcount Trend

Current headcount: ~96.9K
H&M Group logo

Freelance Copywriter

H&M Group · New York City, NY · On-site