Freelance Copywriter

Responsibilities

• Messaging -- Ensure all copy across all content reflects a U.S. retail and cultural lens — grounded in the moments, mindsets, and motivations that resonate with the U.S. consumer
• Collaborate with the content lead to ensure copy and visual storytelling are integrated from concept through to final asset delivery
• Maintain alignment with global brand voice principles while ensuring U.S. copy feels native, not translated
• Flag and resolve copy that is misaligned with U.S. consumer expectations or retail context through the opt-out and substitution process
• In-Store Copy & Retail Experience Writing -- Write all copy for U.S. in-store environments, delivering clear, engaging language that guides the consumer and brings the brand to life at point of sale, including: Destination signage and wayfinding copy; Feature and hero wall messaging and product storytelling narratives; Product education copy — fit guides, usage context, key benefits, and differentiators; Promotional and seasonal collateral text
• Strike the right balance between brand storytelling and practical consumer guidance — helping shoppers make informed, confident decisions without losing the brand voice
• Work closely with retail and visual merchandising teams to ensure copy integrates seamlessly with in-store layouts and consumer flow
• Digital & Owned Copy & Channel Content -- Produce copy for U.S. digital marketing as well as owned (email, push, SMS) channels, optimized for platform, format, and consumer intent, including: Adapt copy length, tone, and format for digital/online while maintaining a consistent brand voice and campaign narrative thread
• Stay current on U.S. digital content trends, platform best practices, and consumer language to keep copy fresh, relevant, and effective
• U.S. Copy Style Guide & Messaging Infrastructure -- Develop and maintain a U.S. copy style guide that defines brand voice, tone variations by context, grammar and formatting conventions, and U.S.-specific language preferences

Requirements

• Degree in Marketing, Communication, or related field (or equivalent experience)
• Highly structured, with ability to manage many parallel tasks
• Strong linguistic skills
• Proficiency in creative and office software tools
• Fluent in English and at least one local language (in multi language Sales markets at least two local languages is preferred)
• Minimum 3 years’ experience in content management, as well as copy editing and proofreading (preferably within fashion industry)
• Experience managing content for media platforms

Preferred

• Fluent in English and at least one local language (in multi language Sales markets at least two local languages is preferred)