Copy and Content Executive - TWITCH LAB - Burson

Responsibilities

• AI-Driven Strategy & Intelligence Integration
• Translate Data into Copy: Interpret real-time media monitoring, sentiment analysis, and intelligence inputs to craft compelling copy and content.
• Identify AI Use Cases: Proactively identify where AI tools can accelerate strategic analysis, message customization, and audience-targeted content for clients in need of quick-turn solutions.
• Copywriting & Content Development
• Content and Copy Writing: Write clear, authoritative, and persuasive copy for largely digital content executions.
• Multi-Channel Adaptation: In partnership with account teams, tailor content for specific audiences (investors, internal employees, public media, regulators) while maintaining core brand voice consistency.
• AI-Assisted Drafting: Utilize AI writing platforms and customized prompts to rapidly draft, iterate, and create content options within time-challenged environments.
• Collaboration & Quality Control
• Accuracy & Tone Ownership: Ensure all written materials adhere to strict brand guidelines, nuance, legal standards, and facts.
• Cross-Disciplinary Partnership: Work closely with the Creative Director, designers, and account leads to ensure strategy seamlessly informs visual execution.

Requirements

• 3-5+ years of experience in corporate copywriting, strategic planning, or PR communications within an agency or corporate environment.
• AI Prompting & Writing Mastery: Demonstrated expertise using generative AI text tools (ChatGPT, Claude, WPP Open tools) to accelerate research, brainstorming, and copy generation.

Preferred

• Political campaign experience is considered an advantage in this role.