Freelance Associate Director, Performance Content - Reddit, Social & Influencer

New York City, NY (On-site)

$46/hr – $67/hrSenior LevelTemporary

Posted 8 hrs ago

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Job Summary

Own social strategy and influencer activation across Reddit and creator communities, translating brand priorities into practical activation plans, pilots, and learnings.

  • Social/influencer activation opportunities
  • Reddit/community strategy support
  • Pilot learning documentation

Job Description

Responsibilities

  • Identify the most influential social, Reddit, creator, and community surfaces shaping AI-generated answers and consumer discovery.
  • Translate brand priorities into practical social and influencer activation opportunities that improve visibility, credibility, citations, and sentiment.
  • Support Reddit/community strategy, including conversation mapping, topic prioritization, subreddit relevance, creator/community partnerships, and engagement recommendations.
  • Partner with SEO/GEO teams to understand which social and community signals may influence AI visibility and answer inclusion.
  • Develop prompt-informed content and conversation hypotheses for priority brands and categories.
  • Recommend practical Shared channel activations that can be executed by social, influencer, PR, or community teams.
  • Help document learnings from pilots so teams can understand what worked, what did not, and what should scale.
  • Reddit and social opportunity maps.
  • Influencer / creator activation recommendations.
  • Community relevance and sentiment inputs.

Requirements

  • Strong experience in social strategy, influencer strategy, Reddit/community strategy, or social listening.
  • Understanding of how social platforms, Reddit, YouTube, TikTok, creators, and forums influence consumer trust and AI/search discoverability.
  • Comfortable working across strategy and activation.
  • Strong ability to simplify complex digital/social behavior for non-expert stakeholders.

Preferred

  • Experience with regulated or brand-sensitive categories preferred.

Benefits

  • Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
  • Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
  • For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Starcom logo

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936
Chicago, Illinois, USA
6.1K employees (2,084 in marketing)
66% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
20.1K
Traffic Source Mix
Search
43.1%
Direct
41.6%
Referral
9.1%
Social
4.6%
Paid
1.1%

Headcount Trend

Current headcount: ~6.1K

Marketing Team

Marketing Team Size
1,983 (33% of company)
Median Career Experience
10 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
31

Funding

Total Funding
$57.1M
Last Raise
$43.2M
Series A, 1 months ago

Funding History

  • Feb 2026
    Series A • $43.2M
  • Aug 2025
    Series A
  • May 2025
    Series A • $13.9M

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