FRC - Marketing Strategist

Responsibilities

• Lead 50- to 60-minute consultative strategy sessions with business owners. Present findings in plain, confident language that drives decisions.
• Build trust fast and turn every session into a clear action plan the client can execute.
• Audit end-to-end marketing strategy: positioning, offer, audience, channel mix, and budget allocation.
• Develop full-funnel digital strategies across paid media, SEO, email and SMS, social, and content.
• Audit landing pages and funnels for message, offer, user experience, tracking, and conversion.
• Recommend specific tests that move conversion rates, not just opinions.
• Analyze CRM automation flows — triggers, follow-up sequences, pipelines, and lead routing — in HighLevel (OMNI) and other platforms.
• Find the missed revenue hiding in broken or missing automations and show the client how to capture it.
• Review cost per lead, cost per acquisition, and return on ad spend. Recommend adjustments that put dollars where they produce results.
• Document every client session in the CRM.

Requirements

• 6+ years of full-stack digital marketing experience across paid media, SEO, email, social, content, and analytics. Marketing Manager-level experience qualifies.
• Proven experience advising or managing marketing for small and mid-sized businesses in a client-facing, consulting, or agency setting.
• Demonstrated ability to analyze a marketing strategy, landing page, and CRM automation flow and explain findings clearly.
• Hands-on HighLevel CRM experience, including workflows and pipelines.
• Strong command of analytics and reporting, including GA4, ad platform analytics, and CRM dashboards.
• A track record of measurable gains in lead volume, conversion rate, or cost per acquisition.
• Working knowledge of email and SMS consent requirements (TCPA, CAN-SPAM) as they apply to marketing automation.

Preferred

• Client-First. Your client's results are your results. You own the outcome, not just the recommendation.
• Clarity. You turn complex data into simple, confident direction a business owner can act on today.
• Urgency. You find the gap, call it out, and drive the fix — fast.
• Presence. You command the room with owners who have built real businesses and earn their trust quickly.
• Commitment. You're all in on the mission and willing to do what it takes to win.

Benefits

• Medical, dental, and vision coverage for you and your dependents
• Paid Time Off that grows with your tenure
• 401(k) with company match
• Employee Assistance Program through Mutual of Omaha
• Pet insurance through MetLife for your 10X pets
• Company-paid wellness initiatives through BeyondMed
• Full access to more than $250,000 in Cardone educational resources across Sales, Operations, People, Finance, and Marketing
• The opportunity to earn additional income through our employee sales program (see HR Review Notes)