Responsibilities

• Franchisee Marketing Partnership
• Serve as the dedicated marketing conduit for franchise locations across 3 regions
• Conduct regular business reviews with franchisees to understand their marketing support needs and translate them into actionable marketing resources
• Proactively communicate all marketing campaigns to the franchise network with clear timelines and expectations
• Build and maintain a franchise marketing calendar aligned to corporate marketing strategy
• Strategy & Performance
• Develop franchise enablement strategy based on franchisee insights and support neeeds
• Track and report on franchisee marketing activity and performance metrics, surfacing insights to leadership
• Contribute to the development of franchise marketing guidelines, playbooks, and best practice documentation
• Marketing Enablement & Asset Support
• Manage and update a library of ready-to-use marketing assets, templates, and toolkits that franchisees can activate locally
• Educate franchisees on the full scope of marketing resources available to them, including digital tools, co-op programs, creative assets, and campaign playbooks
• Field franchisee marketing requests and route them through the appropriate internal channels with speed and accountability
• Support onboarding of new franchisees with a structured marketing orientation program
• Conduct ongoing training as needed
• Brand Standards & Digital Compliance
• Own brand compliance across the franchise network, ensuring all franchisee-facing and consumer-facing marketing adheres to UniVista brand standards
• Conduct ongoing audits of franchisee digital presence including Google Business Profiles, third-party listings, and any independently created websites
• Identify and remediate unauthorized or non-compliant digital assets, including misaligned Google listings and franchisee-owned websites that fall outside corporate brand guidelines
• Establish and enforce a clear digital governance policy for franchise locations, in partnership with the CMO and legal team? (if applicable) and ensure governance is followed across networks?

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Proven track record of successful campaign execution and lead generation
• Experience with franchise development marketing or network growth initiatives (preferred)
• Strong understanding of sales cycles, buyer personas, and purchasing decision-making processes
• Understanding of franchise recruitment and franchise partner relationship management
• Excellent written and verbal communication skills
• Strong project management and organizational skills with ability to manage multiple initiatives simultaneously
• Proficiency with CRM systems and marketing automation platforms
• Analytical mindset with ability to interpret data and measure campaign effectiveness
• Ability to work collaboratively with sales, franchise development, operations, and creative teams

Preferred

• Experience with franchise development marketing or network growth initiatives (preferred)
• Bilingual capabilities (English/Spanish) a plus

Benefits

• Real base pay — Competitive salary based on experience and license held
• Paid Time Off — 1 week PTO to start, growing with tenure
• Medical Insurance — Comprehensive health coverage for you
• Sick Time — Dedicated sick time separate from your PTO
• Dental & Vision — Comprehensive dental and vision coverage
• Performance Bonus — Structured plan tied directly to your results
• Supplemental Plans — Voluntary supplemental options available
• Employee Referral — Earn rewards for bringing great talent in
• Basic Life Insurance — Company-paid life insurance
• Career Growth Path — CSR → Agent → Team Lead → Manager → Owner