Responsibilities

• Build our paid acquisition program from the ground up.
• Launch dozens of experiments simultaneously across platforms, creatives, audiences, and messaging. Measure results, and double down on what works. Kill what doesn't.
• Improve every stage of the acquisition funnel, from impressions to clicks to downloads to activation.
• Draw good insights about which channels audiences spend time, whether that's Reddit, Hacker News, YouTube, X, developer newsletters, partnerships, or places we haven't considered yet.
• Expand beyond paid acquisition into influencer partnerships, community-driven distribution, and other growth channels.
• Partner with the engineering team on creative campaigns and think outside the box.
• You'll own metrics like these: Increasing downloads; Improving impression-to-download conversion; Improving activation and downstream funnel conversion; Reducing cost per click and cost per acquisition; Building a repeatable experimentation process that gets smarter over time.

Requirements

• You've run paid acquisition before and have built campaigns yourself.
• You’ve managed meaningful paid media budgets with clear performance ownership.
• You’ve designed rigorous A/B testing programs.
• You have experience with creators, influencers, or technical communities.
• You have strong analytical skills and comfort working directly with marketing data.
• You know how to create audiences, manage budgets, write copy, test creatives, analyze performance, and decide where to invest resources.
• You are experienced in marketing technical products, working with a technical team.
• You are creative and strategic, but are also grounded in data and great at execution.

Preferred

• Built paid acquisition for developer tools or AI products.
• Built growth systems at an early-stage startup.

Benefits

• Lunch provided daily (SF office)
• $250 lifestyle stipend per month
• Generous budget for self-improvement: coaching, courses, conferences, etc.
• Actively co-create and participate in a positive, intentional team culture
• Frequent team events, dinners, off-sites, and hangouts