Founding Product Marketer

Responsibilities

• Own Gumloop’s positioning and messaging across operators, enterprise champions, and buyers, and define how the story changes for each audience without fragmenting the brand.
• Turn customer insight into the GTM story, working directly with customers, prospects, Sales, and Product to understand buying situations, use cases, objections, and what actually resonates.
• Own product launches end to end, from developing the narrative and deciding what deserves a launch to building the assets and enabling Sales and Customer Success.
• Build the customer proof and sales messaging foundation, including customer stories, use cases, competitive narratives, battlecards, one-pagers, and value and ROI messaging.
• Partner closely with Growth, Product, Design, and Sales to turn a fast-moving technical product into clear stories the market can understand.
• Build the product marketing foundation from scratch, creating repeatable systems for launches, positioning, customer research, and sales enablement as Gumloop grows.

Requirements

• Exceptional writing and storytelling craft, with examples of work you personally wrote.
• Experience personally owning positioning and messaging for a complex B2B product, from customer research through the GTM story.
• Around 6–8 years of product marketing experience, or equivalent Senior PMM scope. Scope matters more than exact years.
• Experience marketing a complex product to both the people who use it and the enterprise buyers who purchase it.
• Strong customer research instincts and experience using conversations with customers, prospects, lost deals, and Sales to shape positioning.
• Experience owning meaningful product launches end to end, not just launch logistics.
• Enough technical fluency with AI agents, LLMs, integrations, and enterprise security to explain complex concepts clearly to operators and executives.

Preferred

• Has marketed AI products and already understands agents, LLMs, and enterprise AI adoption.
• Has worked on a horizontal product with many use cases and both product-led and enterprise motions.
• AI or agent experience, including agents, LLMs, model choice, orchestration, and enterprise AI adoption.
• Horizontal product experience across many use cases, personas, and departments.
• Comfort with Salesforce, Gong, and product analytics so messaging is grounded in real customer behavior.

Benefits

• Highly competitive salary and meaningful equity
• Generous paid time off: 24 days for SF employees and 20 days globally, use them as you need
• $350/month wellness benefit to spend on gym, spa, equipment, or whatever keeps you at your best
• 15 days of temporary remote work flexibility per year
• 401k/RRSP match up to 6%