Founding Marketing Lead

Responsibilities

• Define and own our story: Craft positioning and messaging that transforms Clarion from "another AI vendor" into the trusted partner healthcare teams need
• Own brand identity end-to-end: Be a strong decision-maker on our visual identity and design system, from the website to conference collateral
• Run ABM for our target accounts: Build campaigns for named accounts like dermatology practice managers and multi-site groups, in lockstep with our BDRs
• Own product marketing across specialties: Translate the product into vertical-specific positioning and launch messaging for dermatology, orthopedics, cardiology, and more
• Build our customer marketing engine: Turn customer wins into case studies, testimonials, and ROI proof
• Run field marketing and content: Own our conferences, customer events, and what we publish (blog, LinkedIn, press)

Requirements

• 3-5 years of B2B marketing experience: Track record in enterprise healthcare, preferably at growth-stage startups where you've worn multiple hats
• Relationship builder: Experience creating trust through events, community building, and strategic partnerships—not just digital marketing
• Healthcare insider: Understands how health systems buy, who the key influencers are, and what messages resonate with overwhelmed providers
• Strategic storyteller: Can distill complex technology into a simple, repeatable narrative that sticks
• Brand judgment: Has a clear point of view on design and visual identity, and is comfortable making calls on brand direction
• Scrappy executor: Comfortable doing everything from writing LinkedIn posts to organizing executive dinners to pitching reporters
• In-person collaboration: Excited to work from our NYC office daily

Preferred

• Ownership
• You believe marketing is about building trust, not just generating awareness
• You understand that in healthcare, relationships and reputation drive deals more than SEO
• You measure success by pipeline influenced and competitive deals won, not vanity metrics
• You're comfortable being the only marketer while laying foundation for future hires
• You can balance strategic thinking with hands-on execution across multiple channels

Benefits

• Direct impact: Work directly with founders to shape company positioning and go-to-market strategy
• Meaningful equity: Early employee stock options with significant ownership potential
• Comprehensive benefits: 100% covered healthcare, flexible time off, commuter benefits, daily team lunches
• Team culture: Quarterly retreats and monthly team events that build real connections in our close-knit NYC team
• Career growth: Clear path to VP Marketing as we scale, with opportunity to build and lead a team