Founding Marketing Lead

Responsibilities

• Email Marketing & Platform Content - Write and manage email campaign content across HubSpot — newsletters, product updates, customer announcements, and nurture sequences — ensuring every send reflects the brand voice and is built to convert
• Own content creation and management across Autopilot's owned platforms: website copy, landing pages, and any home-grown tools or portals where content needs to stay current and on-brand
• Partner with the Demand Gen Manager on campaign briefs, ensuring content assets are ready when campaigns need them — not after
• Treat email and platform content as a distribution system — every piece should have a clear audience, goal, and call to action
• Social & Community - Own the editorial calendar for Instagram, YouTube, LinkedIn, and Facebook — with a clear content mix of customer proof, product education, and industry engagement
• Manage content production workflows in Asana — coordinating with video, design, and external contributors
• Capture and repurpose content from live demos, events, and customer visits into social and digital assets
• Content, Storytelling & Thought Leadership - Own the development of customer case studies end-to-end — identifying candidates, conducting interviews, writing narratives, and producing final assets formatted for multiple uses: long-form PDF, sales one-pager, email asset, web page, and social snippet
• Build out Autopilot's library of customer proof: before/after stories, ROI documentation, deployment outcomes, and facility operator testimonials — assets that will be critical to closing enterprise deals
• Coordinate with Customer Success and Sales to surface the strongest stories and get access to the right contacts

Requirements

• 4–10 years in content marketing, brand, events, or a marketing generalist role with a demonstrated content focus
• HubSpot proficient — you know your way around campaigns, lists, workflows, and reporting without needing a tutorial
• Startup or early-stage company experience strongly preferred — you've built without a large team or a big budget
• AI-native in your day-to-day — you default to tools like Claude, ChatGPT, or similar to move faster, write better, and solve problems before asking for help

Preferred

• You’re ambitious and career-oriented
• You’re not here for a maintenance job. You see this as a place to build something and grow with it
• You understand that content at a startup isn’t just blog posts — it’s sales ammo, brand positioning, and customer trust
• Wired for speed — you make decisions with imperfect information, ship work, and iterate rather than waiting for everything to be perfect
• Highly organized with a multiplier mindset — you instinctively prioritize the work that moves the top line, not just the work that fills the calendar

Benefits

• Base Salary + Annual bonus potential
• The total compensation range for this role is $100,000–$200,000. This range reflects total target compensation, which includes base salary and bonus potential. Where a candidate falls within the range depends on factors such as experience and skills.
• Equity: Early-stage ownership through stock options. A chance to build meaningful value as we scale.
• 100% Employer-covered Health, Dental, and Vision Insurance
• 401(k) — Company-administered plan
• Flexible PTO — Time off as needed, coordinated with your team
• Travel Reimbursement — Reimbursed in accordance with company policy, where role-related travel is required
• Team & Culture Events — Team offsites, social events, and company-sponsored activities