Founding GTM

Responsibilities

• Interview customers and our in-house architects to find the story in a project: what the team was trying to do, what was hard, and what changed
• Tell those stories in LinkedIn posts, videos, demos, launch announcements, and blog posts
• Make case studies, before-and-after examples, and technical deep dives
• Ground claims in evidence from real projects and customers
• Edit and fact-check the work until it's ready to publish
• Explain what SketchPro does and which problems it solves
• Adapt that message for different firm sizes and roles, including production staff, BIM managers, and principals
• Keep the website copy current as the product changes
• Use what you hear in customer calls and pilots to sharpen the message
• Tell the story of each product release: what changed and why it matters to architects

Requirements

• 3+ years of B2B marketing at early-stage startups
• A portfolio of stories, content, campaigns, or launches you made yourself, and what your part was
• You write clearly and edit your own work
• You ask experts good questions and turn their answers into a story others can follow
• You use AI tools for most of your production, and you can tell when the output isn't good enough yet
• You can figure out what to work on next without a marketing team around you
• Storytelling and strong writing come first. You should also be comfortable getting the work out there and learning what brings people in.

Preferred

• Experience as an early or first marketing hire
• Experience marketing a technical product to expert buyers
• Experience in architecture, engineering, construction, or design software, including Revit. None is required.
• Experience editing video or comfort on camera
• A newsletter, channel, community, or side project you built yourself
• Experience with automation or no-code tools

Benefits

• Medical, Dental, Vision coverage
• Expensed lunch and dinner 5x/week in SF office
• Health + Wellness Stipend