Founding Growth Marketer — Help Scale a Sports Fintech Startup

Responsibilities

• Personally build, manage, and optimize Meta advertising campaigns.
• Test and expand into Google, YouTube, Reddit, and other acquisition channels.
• Manage advertising budgets and optimize customer acquisition costs.
• Identify winning campaigns and scale them efficiently.
• Develop and execute creative campaigns that convert sports fans into investors.
• Optimize landing pages, investor onboarding, and conversion funnels.
• Build email, retargeting, referral, and investor re-engagement campaigns.
• Continuously experiment with new growth channels and strategies.
• Write compelling ad copy and marketing messaging.
• Create and test ad creatives using modern design and AI tools.

Requirements

• You've helped grow an early-stage consumer startup and can demonstrate measurable results.
• You've personally managed meaningful paid advertising budgets.
• You have deep experience with Meta Ads Manager, conversion tracking, and performance optimization.
• You're creative, analytical, resourceful, and highly self-motivated.
• You understand how to acquire customers efficiently and scale successful campaigns.
• You're comfortable operating in a fast-moving startup environment.
• You take ownership and don't need someone telling you what to do every day.

Preferred

• Experience in fintech, consumer investing, e-commerce, or other direct-to-consumer businesses is a major plus.
• Experience with regulated financial products and compliance-conscious marketing is also valuable.