Ford Pro, Incomplete Vehicles Brand Manager

Responsibilities

• Own the F-650/F-750 and E-Series (Incompletes) business, driving sales, share, revenue, and profitability objectives.
• Maintain subject-matter expertise in the cutaway and Class 6/7 chassis cab segments and their competitive sets; serve as Marketing’s most knowledgeable resource on the segments and current and projected competitive activity.
• Lead model-year pricing strategy and market-equation development in partnership with Finance and relevant stakeholders.
• Partner with Finance, Sales, and Field Operations to develop and adjust variable marketing actions that support vehicle-line objectives.
• Author and maintain vehicle order guides, updating them regularly to reflect current product and ordering information.
• Support truck order entry in AccuQuote by training dealer staff, answering ordering questions through the Truck Hotline, escalating technical issues to the AccuQuote supplier, and facilitating the handoff of order guides to the technical teams for development of the ordering tools.
• Manage the Truck Hotline, responding to inquiries from internal and external sales teams, providing vehicle-specification guidance for varied customer use cases and requests, and helping interpret order guides.
• Lead mix management, revenue optimization, and channel strategy for the vehicle lines.
• Develop and execute go-to-market plans in collaboration with Marketing Communications, Sales, Field Operations, and other partners.
• Lead brand input into customer- and dealer-facing materials, including the model-year changeover process, ensuring alignment with business priorities.

Requirements

• Bachelor’s degree in Business Administration or Marketing or related field of study
• 3+ years of experience in brand management, product marketing, or a related discipline.
• Strong analytical and critical-thinking skills, including the ability to interpret market and consumer data and draw sound conclusions.
• A self-starter approach and the ability to work independently with minimal supervision in a fast-paced environment.
• Experience collaborating with cross-functional teams, such as Communications, Sales, and Finance.
• Strong written and oral communication skills, including the ability to craft customer-focused messaging and confidently present and support a point of view.
• Strong project-management and organizational abilities.

Preferred

• Master’s degree in Business Administration (MBA) or Marketing.
• 1+ years of experience in the commercial vehicle industry or market
• Knowledge of the incomplete-vehicle market.
• A proven track record in developing pricing strategies and managing product launches.
• Deep knowledge of go-to-market planning and competitive landscape analysis.
• Familiarity with customer incentive planning and sales forecasting.
• A strong understanding of brand positioning and maintaining alignment across channels.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day