Responsibilities

• Work closely with CAM/NAM directors to develop and execute a quarterly channel marketing plan for a dedicated set of partners comprised of partner-facing activity, scalable demand gen, and digital programs that align with channel sales plan to boost indirect pipeline and partner rep adoption
• Serve as primary AW marketing liaison for Partner Marketing Managers at our strategic partners
• Define and execute a strategy and plan to amplify the partner program and partner experience, activate new partner sellers, and gain mindshare at our national partners through incentives, experiences, and digital programs
• Package and promote integrated campaigns and content to strategic partner community; create and maintain scalable means to empower partners to drive demand. Understand needs of top tier partners and tailor content and delivery accordingly
• Partner with channel comms, product marketing, and sales enablement to shape and develop segment-specific channel product and program launch messaging, communications, and to- and thru-partner tools based on segment requirements
• Partner with internal Demand Center and Creative teams to manage campaign ticket requests for programs including training, panels, webinars, ads, on-domain landing pages, social broadcasts, and partner training
• Source, coordinate and fulfill high-end giveaway and rep engagement items to make Arctic Wolf stand out among other vendors with national strategic partner reps
• Analyze program and platform performance data to identify trends, make recommendations and build quarterly plans that reflect findings to maximize ROI
• Manage, balance and report on channel marketing budget; adjust spend based on program performance

Requirements

• 5-7+ years proven experience in B2B field or partner marketing
• Comfortable leveraging marketing automation tools and Salesforce to build campaigns and track performance
• Must be willing and able to travel up to 20%, mainly to Channel Partner events

Preferred

• Bachelor’s degree in Marketing, Business, English or Communications, or related field of study
• Experience working for cloud services/security technology company with mid-market focus
• 5-7 + years directly relevant experience preferred

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave