Field Marketing Specialist

Responsibilities

• RUN EVENTS AND BE IN THE ROOM
• Hosted events (Revenue Riptide and future multi-city programs): Run the plan from start to finish. Venue, menu, décor, attendee messages, run-of-show, RSVPs and attendance, and outreach before and after, including calling invited customers to ask whether they are coming. Manage support needed from others on the Steelhead team for execution as needed.
• Trade shows (SurFin, FabTech, IMTS, Heat Treat, and more): plan booth logistics, shipping, materials, and setup. Manage abstract submissions, presentation materials, and communicate with assigned speaker. Coordinate with the sales team to staff the booth and work the booth yourself. Capture leads and follow up with Sales.
• ShopTalks and webinars: Schedule the events, provide registration for outreach, reminders, speakers and slides, and the day-of-run.
• Smaller regional events: Work with Sales team to find regional events to attend. Take care of registration, prep materials, and communicate with organization. Reach out to customers and ask if they will be in attendance.
• BUILD THE SYSTEM: Write and keep current a playbook for each event type: trade shows, Revenue Riptide and other hosted customer events, ShopTalks, and webinars. Continually keep it updated with every event.
• Build the checklists, templates, run-of-show documents, and recap workflows so the process can scale with automation.
• Work with Ops team to set goals for each event to establish a basis to monitor performance.
• Own handoff of leads to Ops for quick follow up from the BDRs and AEs.
• Use AI tools (Primarily GrokBot, others as needed) to automate repeat work and keep testing how much more of the event process can be automated. Check the output, write down what works, and share it.

Requirements

• Outsgoing. You start conversations with people easily and get energy from being around people. You are not afraid to pick up the phone and call a customer.
• Warm. You put people at ease, listen, and care about their shop and their story. When you call to ask if a customer is coming, you are curious about why or why not, and you keep the relationship friendly either way. At the event, you welcome each attendee and are a resource for them.
• Hustle and resilience. A slow hour or a “no” does not slow you down. You stay positive and keep going through long days at an event or doing a phone call blitz.
• Clear communicator. You explain value props of an event simply to shop owners, write a crisp email or attendee update, and communicate back to the team on progress.
• Follow through. You do what you said you would do, and you finish it. Nothing falls through the cracks.
• Sweats the small stuff. Perfectly folded papers, matching tablecloths, no clashing colors. You proofread every message and check every date, time, and name before it goes out.
• Ownership. You spot what needs to happen next and move on it. You do not wait to be told, and you get customer-facing work reviewed before it ships.
• Documents. You keep lists, notes, and templates, and you turn a one-time task into a checklist without being asked. You document each process clearly enough that someone else, or an automation, can follow it.
• Curious self-teacher. You teach yourself new things and pick up our customers and product fast.
• AI-curious. You already use AI tools, or you are actively building that habit. You try new tools and know their limits.

Preferred

• A Bonus, Not Required
• Worked or helped run a trade show or events (internship, school, or a job counts).
• Used HubSpot or another CRM, or an event platform like Cvent.
• Run or supported a webinar.
• Background in B2B, SaaS, or manufacturing and industrial marketing.