Responsibilities

• Execute regional marketing campaigns, promotions, and field events aligned with business goals
• Plan and manage trade shows, retailer events, demos, and promotional activities
• Build strong relationships with retailers, consumers, and sales partners
• Represent Pure Fishing brands professionally at events and in the field
• Support Territory Managers with marketing initiatives, lead generation, and retail insights
• Gather customer feedback and market intelligence to help shape strategies
• Develop and distribute localized marketing materials and promotional content
• Monitor event and campaign performance, providing insights and ROI recommendations
• Manage field marketing budgets and resources effectively
• Collaborate cross-functionally with marketing, sales, and internal teams

Requirements

• At least 2 years of experience in sales, marketing, or a related field
• Strong communication and relationship-building skills
• Persuasive selling ability and confidence working directly with customers
• Experience with Microsoft Office tools including Word, Excel, and PowerPoint
• Understanding of category management and retail selling concepts
• Ability and willingness to travel up to four days per week
• Bachelor’s degree or equivalent experience preferred
• High energy and a customer-first mindset
• Strong organization and multitasking skills
• Ability to adapt quickly in fast-moving environments
• Comfort presenting, selling, and engaging with diverse audiences
• Passion for building relationships and growing brands in the field

Benefits

• Work directly with anglers, retailers, and fishing communities
• Be part of creating exciting, hands-on brand experiences
• Travel and attend events that bring the fishing industry to life
• Join a passionate team that genuinely loves the outdoors
• Opportunity to make a visible impact on brand growth and retail success