Field Marketing Specialist

Responsibilities

• Develop and execute field marketing plans aligned with local market priorities, business objectives, and growth opportunities.
• Lead the planning and execution of local events, client experiences, executive engagements, sponsorships, conferences, and community activations.
• Partner closely with local business and market leaders to understand priorities and translate them into actionable marketing strategies.
• Build strong relationships with senior stakeholders, including C-suite and executive-level leaders.
• Identify opportunities to strengthen EYs visibility and presence within local business communities.
• Develop relationships with local business organizations, chambers, industry associations, community partners, and event organizations to support market engagement.
• Manage field marketing initiatives from concept through execution, including planning, stakeholder coordination, logistics, communications, and follow-up.
• Coordinate with internal marketing, communications, creative, digital, and business teams to support field marketing programs.
• Ensure local initiatives align with broader EY brand and marketing strategies while remaining relevant to the needs of individual markets.
• Monitor program effectiveness and use engagement insights and stakeholder feedback to continually improve local market activities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in field marketing, regional marketing, event marketing, experiential marketing, or integrated marketing.
• Demonstrated experience developing and executing local or regional market activation strategies.
• Strong experience planning and managing events, sponsorships, executive programs, client experiences, and in-person activations.
• Proven ability to build relationships with senior executives and navigate multiple stakeholder groups.
• Strong project management skills with the ability to manage multiple programs, priorities, and deadlines simultaneously.
• Experience collaborating with business leaders, marketing teams, outside organizations, vendors, and community partners.
• Strong communication, relationship-building, and organizational skills.
• Ability to operate both strategically and tactically, from developing the market strategy to executing programs on the ground.

Benefits

• Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan.
• Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs.
• In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
• Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client.