Field Marketing Manager - Texas

USA (Remote)

$70K/yr – $85K/yrMid LevelFull time

Posted 4 days ago

Job Summary

The role owns planning and execution of locally relevant branded events, adapts national branding to local markets, and leads local media, promotions, and reporting while managing budgets and cross-functional collaboration.

  • Own local event strategy and calendar
  • Lead local media content across social/earned/paid
  • Manage budgets and activations reporting

Job Description

Responsibilities

  • Create PR worthy, branded event, experiences that are locally relevant; tailor national branding plans to local marketplace and work with internal PR and local media
  • Manage annual regional brand calendar development and implementation
  • Provide voice and content for NBB's social/paid/earned local media
  • Drive local promotion and leverage NBB Marquee events.
  • Monthly, quarterly, and campaign based reporting on local brand on local brand activations.
  • Oversight of budget
  • Other projects and duties as assigned.

Requirements

  • 3 years festival or event management experience; 1 year experience developing new events; 2 years customer service experience
  • Marketing experience or relevant education
  • Project management experience in marketing/events industry
  • Experience with marketing and sales integration
  • Solid knowledge of beer and brewing industry; familiar with NBB products and culture
  • Solid public speaking skills
  • Solid social media skills (facebook, twitter, instagram, blogs)
  • Basic understanding of sales, marketing, and branding
  • Solid self-management and detail management skills
  • Solid knowledge in MS Word, Excel, PowerPoint, and Outlook

Benefits

  • All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process.
New Belgium Brewing logo

New Belgium Brewing

New Belgium Brewing was founded in 1991 in Fort Collins, Colo., by Kim Jordan, a social worker, who built her company the only way a social worker would: People first. Over the past three decades, New Belgium has turned that ethos into a unique “human-powered” business model through practices that were and still are rare in the business world: fully paid healthcare premiums for all coworkers, paying a living wage, open-book management, renewable energy sourcing, a free onsite medical clinic and physician, a deep commitment to philanthropy and advocacy, and much more. With expansions to Asheville, N.C., in 2016; Denver, Colo., in 2018; San Francisco in 2021; and the 2021 acquisition of Bell’s Brewery, based in Kalamazoo, Mich., this people-centric model has led New Belgium to become arguably the most popular and fastest-growing American craft brewer today. New Belgium is famous for its flagship beer, Fat Tire Amber Ale; year-round favorites like Voodoo Ranger IPA (America’s #1 IPA brand), Dominga Mimosa Sour, and La Folie Sour Brown Ale; and an award-winning wood-aged sour program and innovative limited release beers.

Founded in 1991
Fort Collins, Colorado, USA
798 employees (100 in marketing)

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

See all New Belgium Brewing salaries

Marketing Team

Marketing Team Size
79 (10% of company)
Median Tenure
13.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
63.2K
Monthly Google Ads Budget
$72
Traffic Source Mix
Search
48.8%
Direct
40.2%
Referral
8.4%
Social
1.5%
Paid
1.1%

Headcount Trend

Current headcount: ~798

Recent News

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Field Marketing Manager - Texas

New Belgium Brewing · USA · Remote