Field Marketing Manager - NYC

Responsibilities

• Leading the Field Marketing Team: Providing leadership and scheduling direction to a team of state-level brand ambassadors and field marketing specialists, while actively collaborating across departments to ensure a cohesive approach to market strategies.
• Account Onboarding & Relationship Management: Leading the onboarding of new retail accounts while building and nurturing relationships with store management, buyers, and budtenders to maintain account satisfaction and ongoing brand engagement.
• Budtender Training & Incentives: Conducting regular budtender training sessions to equip retail staff with in-depth knowledge of Fernway products, promotions, and brand narrative. Support incentive programs to engage and motivate store teams in promoting and selling Fernway products.
• In-Store Execution & Compliance: Ensuring 100% execution of in-store marketing strategies to maintain brand visibility across all accounts. Upholding compliance with local, state, and federal cannabis regulations in all in-store and event marketing activities.
• Supporting Sales Initiatives and Product Launches: Collaborating closely with the sales team to achieve sales goals, managing the order and distribution of sales support materials, and communicating clearly on a daily basis.
• Organizing and Participating in Events: Leading the charge in organizing trade shows, expos, and community events to enhance brand visibility and foster community engagement.
• Conducting Market Research and Analysis: Expertly analyzing local and regional markets to understand customer demographics, competition, and trends. Identifying new market opportunities while navigating the cannabis industry's regulatory landscape.
• Overseeing Marketing Budgets: Efficiently managing the marketing budget, ensuring resource allocation aligns with company objectives and marketing strategies.

Requirements

• Must be 21+ and provide valid identification
• Must pass all pre-employment checks
• 4+ years of management experience, projects and people
• 4+ years of event planning, trade marketing, and branding experience
• Strong time-management skills and attention to detail
• Highly approachable & friendly personality
• Social media/content creation experience
• Reliable travel 50% of time to retail partners, events, and activations
• Ability to lift over 40 lbs

Preferred

• Experience with CRM platforms, i.e Hubspot a plus
• Experience in Canva and/or Adobe Creative Suite a plus

Benefits

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
• Comprehensive health coverage: company-sponsored health, dental, and vision insurance
• Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership
• Exclusive membership to the Fernway Secret Shopper Program